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書目資訊
主題
Advertising - Brand name products.
概要
作品:
6 作品在 2 項出版品 2 種語言
書目資訊
Advertising and promotioncommunicating brands
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(書目-語言資料,印刷品)
Measuring the effectiveness of image and linkage advertising[electronic resource] :the nitty-gritty of maxi-marketing /
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(書目-語言資料,印刷品)
Branded entertainment[electronic resource] :product placement and brand strategy in the entertainment business /
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(書目-語言資料,印刷品)
Branding and advertising /
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(書目-語言資料,印刷品)
Advertising and promotion :an integrated marketing communications approach /
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(書目-語言資料,印刷品)
Building brand identity in the age of social media[electronic resource] :emerging research and opportunities /
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(書目-電子資源)
主題
Advertising.
Advertising
Sales promotion.
Corporate image.
Advertising
Brand choice.
Product placement in mass media.
Advertising
Product management.
Consumer behavior
Advertising
Branding (Marketing)
Product management.
Advertising.
Advertising
Sales promotion.
Internet marketing.
Advertising
Brand name products.
Social media.
Branding (Marketing)
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