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Advertising and promotioncommunicati...
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Hackley, Christopher E.
Advertising and promotioncommunicating brands
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
杜威分類號:
659.1
書名/作者:
Advertising and promotion : communicating brands / Chris Hackley.
作者:
Hackley, Christopher E.
出版者:
London : SAGE Publications, c2005.
面頁冊數:
264 p. : col. ill.; 24cm
標題:
Advertising.
標題:
Advertising - Social aspects.
標題:
Sales promotion.
標題:
Advertising - Brand name products.
ISBN:
9780761941538(hbk.)
ISBN:
0761941533 (hbk.)
書目註:
Includes bibliographical references and indexes.
Advertising and promotioncommunicating brands
Hackley, Christopher E.
Advertising and promotion
communicating brands Chris Hackley. - London SAGE Publicationsc2005. - 264 p. col. ill.24cm
Includes bibliographical references and indexes.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
ISBN: 9780761941538(hbk.)Subjects--Topical Terms:
177147
Advertising.
Dewey Class. No.: 659.1
Advertising and promotioncommunicating brands
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