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Brand choice.

概要

作品:	5 作品在 2 項出版品 2 種語言

書目資訊

Touch branding by: (書目-語言資料,印刷品)

Measuring the effectiveness of image and linkage advertising[electronic resource] :the nitty-gritty of maxi-marketing / by: (書目-語言資料,印刷品)

Creating images and the psychology of marketing communication[electronic resource] / by: (書目-語言資料,印刷品)

Handbook of brand relationships[electronic resource] / by: (書目-語言資料,印刷品)

Determinants of private label attitude[electronic resource] :predicting consumers' brand preferences using psychographics / by: (書目-語言資料,印刷品)

主題

Branding (Marketing)

Corporate image.

Consumer behavior

Communication in marketing.

Imagery (Psychology)

Consumers' preferences

Attachment behavior.

Relationship marketing.

Branding (Marketing)

Customer relations.

Marketing.

Business Strategy/Leadership.

Psychographics.

Market Research.

Consumers' preferences.

Economics/Management Science.

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