Marketing - Social aspects.
Overview
| Works: | 22 works in 7 publications in 7 languages | |
|---|---|---|
Titles
Selling sin[electronic resource] :the marketing of socially unacceptable products /
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Tribal marketing, tribal branding[electronic resource] :brand co-creation and the future of marketing /
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Managing social media and consumerism :the grapevine effect in competitive markets /
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Reverse psychology marketing[electronic resource] :the death of traditional marketing and the rise of the new "pull" game /
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The marking enterprise[electronic resource] :business success and societal embedding /
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Dynamics of competitive advantage and consumer perception in social marketing /
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Constructing Quality[electronic resource] :The Classification of Goods in Markets /
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Lead markets in age-based innovations[electronic resource] :demographic change and internationally successful innovations /
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Computer-mediated marketing strategies :social media and online brand communities /
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Handbook of research on integrating social media into strategic marketing /
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Making a difference through marketing[electronic resource] :a quest for diverse perspectives /
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The handbook of persuasion and social marketing[electronic resource] /
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Competitive social media marketing strategies[electronic resource] /
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Good works![electronic resource] :marketing and corporate initiatives that build a better world... and the bottom line /
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Ethical approaches to marketing[electronic resource] :positive contributions to society /
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Influencer marketing strategy[electronic resource] :how to create successful influencer marketing /
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(Electronic resources)
Leveraging computer-mediated marketing environments[electronic resource] /
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(Electronic resources)
Subjects