大葉大學圖書館 |

Handbook of research on integrating social media into strategic marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/72
書名/作者:	Handbook of research on integrating social media into strategic marketing // Nick Hajli, editor.
其他作者:	Hajli, Nick,
面頁冊數:	PDFs (438 pages) : : illustrations.
標題:	Strategic planning.
標題:	Internet marketing.
標題:	Marketing - Social aspects.
標題:	Social media.
ISBN:	9781466683549 (ebook)
ISBN:	9781466683532
書目註:	Includes bibliographical references and index.
內容註:	How social commerce emerged: the role of social word of mouth - social commerce / Nick Hajli -- Co-creating brand value through social commerce / Yichuan Wang, Nick Hajli -- Online sport brand communities: sport brand communities / Nick Hajli -- Understanding the use of social media for employer branding / Maxim Viktor Wolf, Julian Mark Sims, Huadong Yang -- The effects of consumer social media marketing experiences on brand affect and brand equity / Tugba Orten Tugrul -- Intellectual property rights and social media: copyright in the digital era - social media and copyrights / Hatem Bugshan -- Value co-creation, social media, and marketing 3.0: towards the search for competitive advantage in firms / Maria Angeles Garcia-Haro, Maria Pilar Martinez-Ruiz, Ricardo Martinez Canas -- The usage of social media in new product development process: the benefits and the challenges / Rebecca Liu, Aysegul Eda Kop -- On the relationship between online social support and users' continuance intention: evidence from social network sites / Xiaolin Lin, Dawei Zhang, Yibai Li -- The neuroscience of social television / Shaun A Seixas [and 3 others] -- Social media and higher education: direct and indirect marketing / Ivan K. Cohen, Julie Salaber -- A continuance model for optimized participation in virtual communities / Mohana Shanmugam, Yusmadi Yah Jusoh -- Social networking sites and marketing strategies / Ying Wu, Malcolm Stewart, Rebecca Liu -- Understanding customers' behaviour through web data mining models / Valerio Veglio -- Social network analysis visualization: a Facebook case study / Mohana Shanmugam [and 3 others] -- Revisiting information systems research in nonprofit context: (non-)adoption 2.0 in a small voluntary club / Ali Eshraghi -- Customer attitudes towards internet banking and social media on internet banking in the UK / Yen-Yao Wang [and 3 others] -- Distributed leadership and its applications in health care settings: social media perspective / Vida Farzipour -- Social media and marketing: the evolution of Tottenham Hotspur Football Club / Ivan K. Cohen -- Sports marketing and social media / Reza Mohammadkazemi -- Social media marketing / Vipin K. Nadda, Sumesh Singh Dadwal, Azmat Firdous.
摘要、提要註:	"To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. This book explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic"--Provided by publisher.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8353-2

Handbook of research on integrating social media into strategic marketing /
Handbook of research on integrating social media into strategic marketing /Nick Hajli, editor. - PDFs (438 pages) :illustrations.

Includes bibliographical references and index.

How social commerce emerged: the role of social word of mouth - social commerce / Nick Hajli -- Co-creating brand value through social commerce / Yichuan Wang, Nick Hajli -- Online sport brand communities: sport brand communities / Nick Hajli -- Understanding the use of social media for employer branding / Maxim Viktor Wolf, Julian Mark Sims, Huadong Yang -- The effects of consumer social media marketing experiences on brand affect and brand equity / Tugba Orten Tugrul -- Intellectual property rights and social media: copyright in the digital era - social media and copyrights / Hatem Bugshan -- Value co-creation, social media, and marketing 3.0: towards the search for competitive advantage in firms / Maria Angeles Garcia-Haro, Maria Pilar Martinez-Ruiz, Ricardo Martinez Canas -- The usage of social media in new product development process: the benefits and the challenges / Rebecca Liu, Aysegul Eda Kop -- On the relationship between online social support and users' continuance intention: evidence from social network sites / Xiaolin Lin, Dawei Zhang, Yibai Li -- The neuroscience of social television / Shaun A Seixas [and 3 others] -- Social media and higher education: direct and indirect marketing / Ivan K. Cohen, Julie Salaber -- A continuance model for optimized participation in virtual communities / Mohana Shanmugam, Yusmadi Yah Jusoh -- Social networking sites and marketing strategies / Ying Wu, Malcolm Stewart, Rebecca Liu -- Understanding customers' behaviour through web data mining models / Valerio Veglio -- Social network analysis visualization: a Facebook case study / Mohana Shanmugam [and 3 others] -- Revisiting information systems research in nonprofit context: (non-)adoption 2.0 in a small voluntary club / Ali Eshraghi -- Customer attitudes towards internet banking and social media on internet banking in the UK / Yen-Yao Wang [and 3 others] -- Distributed leadership and its applications in health care settings: social media perspective / Vida Farzipour -- Social media and marketing: the evolution of Tottenham Hotspur Football Club / Ivan K. Cohen -- Sports marketing and social media / Reza Mohammadkazemi -- Social media marketing / Vipin K. Nadda, Sumesh Singh Dadwal, Azmat Firdous.

Restricted to subscribers or individual electronic text purchasers.

"To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. This book explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466683549 (ebook)

Standard No.: 10.4018/978-1-4666-8353-2doi

LCCN: 2015006726Subjects--Topical Terms:

172371
Strategic planning.
Subjects--Index Terms:

Brand communities

LC Class. No.: HF5415.1265 / .H3566 2015e

Dewey Class. No.: 658.8/72

Handbook of research on integrating social media into strategic marketing /
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505 0 $a How social commerce emerged: the role of social word of mouth - social commerce / Nick Hajli -- Co-creating brand value through social commerce / Yichuan Wang, Nick Hajli -- Online sport brand communities: sport brand communities / Nick Hajli -- Understanding the use of social media for employer branding / Maxim Viktor Wolf, Julian Mark Sims, Huadong Yang -- The effects of consumer social media marketing experiences on brand affect and brand equity / Tugba Orten Tugrul -- Intellectual property rights and social media: copyright in the digital era - social media and copyrights / Hatem Bugshan -- Value co-creation, social media, and marketing 3.0: towards the search for competitive advantage in firms / Maria Angeles Garcia-Haro, Maria Pilar Martinez-Ruiz, Ricardo Martinez Canas -- The usage of social media in new product development process: the benefits and the challenges / Rebecca Liu, Aysegul Eda Kop -- On the relationship between online social support and users' continuance intention: evidence from social network sites / Xiaolin Lin, Dawei Zhang, Yibai Li -- The neuroscience of social television / Shaun A Seixas [and 3 others] -- Social media and higher education: direct and indirect marketing / Ivan K. Cohen, Julie Salaber -- A continuance model for optimized participation in virtual communities / Mohana Shanmugam, Yusmadi Yah Jusoh -- Social networking sites and marketing strategies / Ying Wu, Malcolm Stewart, Rebecca Liu -- Understanding customers' behaviour through web data mining models / Valerio Veglio -- Social network analysis visualization: a Facebook case study / Mohana Shanmugam [and 3 others] -- Revisiting information systems research in nonprofit context: (non-)adoption 2.0 in a small voluntary club / Ali Eshraghi -- Customer attitudes towards internet banking and social media on internet banking in the UK / Yen-Yao Wang [and 3 others] -- Distributed leadership and its applications in health care settings: social media perspective / Vida Farzipour -- Social media and marketing: the evolution of Tottenham Hotspur Football Club / Ivan K. Cohen -- Sports marketing and social media / Reza Mohammadkazemi -- Social media marketing / Vipin K. Nadda, Sumesh Singh Dadwal, Azmat Firdous.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. This book explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic"--Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
650 0 $a Strategic planning. $3 172371
650 0 $a Internet marketing. $3 184218
650 0 $a Marketing $x Social aspects. $3 405718
650 0 $a Social media. $3 350802
653 $a Brand communities
653 $a Brand equity
653 $a Customer relationship management
653 $a Distributed leadership
653 $a Employer branding
653 $a Product development strategies
653 $a Social commerce
653 $a Social network analysis
653 $a Sport marketing
653 $a Virtual communities of practice
700 1 $a Hajli, Nick, $d 1979- $e editor. $3 608183
710 2 $a IGI Global, $e publisher. $3 608005
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776 0 8 $i Print version: $z 1466683538 $z 9781466683532 $w (DLC) 2015006726
856 4 1 $3 Chapter PDFs via platform: $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8353-2