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Dynamics of competitive advantage and consumer perception in social marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	381/.142
書名/作者:	Dynamics of competitive advantage and consumer perception in social marketing // Avinash Kapoor and Chinmaya Kulshrestha, editors.
其他作者:	Kapoor, Avinash,
出版者:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : : IGI Global,, [2014]
面頁冊數:	1 online resource (406 pages) : : ill.
標題:	Social marketing.
標題:	Marketing - Social aspects.
ISBN:	9781466644311 (ebook)
ISBN:	9781466644304 (hbk.)
書目註:	Includes bibliographical references.
內容註:	Marketing or social marketing: is there an identity crisis? / Avinash Kapoor, Chinmaya Kulshrestha -- Addressing healthcare on-line demand and supply relating to mental illness: knowledge sharing about psychiatry and psychoanalysis through social networks in Italy and France / Annamaria Silvana de Rosa, Emanuele Fino, Elena Bocci -- Millennium development goals: how can creative capitalism provide solutions? / P. Raj Devasagayam, Nicholas R. Stark, Nitin David -- Applying social marketing to healthcare: challenges and opportunities / Maria do Rosario Cabrita, Miriam Cabrita -- Dynamics of competitive sustainable advantage: a case of Patagonia's shared value and corporate social responsibility / Francesco Rattalino -- Place @-branding and European capitals: "city visiting cards" via municipal websites, virtual tours of significant places flying with Google Earth, and conversational exchanges about city-places experienced/imagined via social networks / Annamaria Silvana de Rosa, Elena Bocci -- Increasing the relevance of Masti condoms for consumers / Ashish Bhardwaj, Monica Bakshi, Sanjeev Dham -- A social network strategy for the social marketing of online courses and learning resources in higher education / Shalin Hai-Jew -- Strong value proposition through social media tools: a case of American Express / Avinash Kapoor, Chinmaya Kulshrestha -- Using social marketing to encourage the purchase of fuel-efficient vehicles / Lisa Watson, Anne M. Lavack -- Employing consumer perception insights to address dissonance and increase product acceptance: Freedom5 case study / Priyanka Joshi, Sanjeev Dham, Atul Kapoor -- Should I recycle or not?: effects of attitude strength and social pressure / Ineke Uyttersprot, Iris Vermeir -- Impact of corporate communication on consumer behavior: an exploring study / Saida Habhab-Rave -- How advertising beauty influences children's self-perception and behavior / Iris Vermeir, Dieneke Van de Sompel -- Cause-related marketing: consumer perceptions of philanthropic activity / Avinash Kapoor, Chinmaya Kulshrestha.
摘要、提要註:	"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4430-4

Dynamics of competitive advantage and consumer perception in social marketing /
Dynamics of competitive advantage and consumer perception in social marketing /Avinash Kapoor and Chinmaya Kulshrestha, editors. - Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) :IGI Global,[2014] - 1 online resource (406 pages) :ill.

Includes bibliographical references.

Marketing or social marketing: is there an identity crisis? / Avinash Kapoor, Chinmaya Kulshrestha -- Addressing healthcare on-line demand and supply relating to mental illness: knowledge sharing about psychiatry and psychoanalysis through social networks in Italy and France / Annamaria Silvana de Rosa, Emanuele Fino, Elena Bocci -- Millennium development goals: how can creative capitalism provide solutions? / P. Raj Devasagayam, Nicholas R. Stark, Nitin David -- Applying social marketing to healthcare: challenges and opportunities / Maria do Rosario Cabrita, Miriam Cabrita -- Dynamics of competitive sustainable advantage: a case of Patagonia's shared value and corporate social responsibility / Francesco Rattalino -- Place @-branding and European capitals: "city visiting cards" via municipal websites, virtual tours of significant places flying with Google Earth, and conversational exchanges about city-places experienced/imagined via social networks / Annamaria Silvana de Rosa, Elena Bocci -- Increasing the relevance of Masti condoms for consumers / Ashish Bhardwaj, Monica Bakshi, Sanjeev Dham -- A social network strategy for the social marketing of online courses and learning resources in higher education / Shalin Hai-Jew -- Strong value proposition through social media tools: a case of American Express / Avinash Kapoor, Chinmaya Kulshrestha -- Using social marketing to encourage the purchase of fuel-efficient vehicles / Lisa Watson, Anne M. Lavack -- Employing consumer perception insights to address dissonance and increase product acceptance: Freedom5 case study / Priyanka Joshi, Sanjeev Dham, Atul Kapoor -- Should I recycle or not?: effects of attitude strength and social pressure / Ineke Uyttersprot, Iris Vermeir -- Impact of corporate communication on consumer behavior: an exploring study / Saida Habhab-Rave -- How advertising beauty influences children's self-perception and behavior / Iris Vermeir, Dieneke Van de Sompel -- Cause-related marketing: consumer perceptions of philanthropic activity / Avinash Kapoor, Chinmaya Kulshrestha.

Restricted to subscribers or individual electronic text purchasers.

"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466644311 (ebook)

LCCN: 2013014370Subjects--Topical Terms:

395420
Social marketing.

LC Class. No.: HF5414 / .D96 2014e

Dewey Class. No.: 381/.142

Dynamics of competitive advantage and consumer perception in social marketing /
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245 0 0 $a Dynamics of competitive advantage and consumer perception in social marketing / $c Avinash Kapoor and Chinmaya Kulshrestha, editors.
260 $a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : $b IGI Global, $c [2014]
300 $a 1 online resource (406 pages) : $b ill.
504 $a Includes bibliographical references.
505 0 $a Marketing or social marketing: is there an identity crisis? / Avinash Kapoor, Chinmaya Kulshrestha -- Addressing healthcare on-line demand and supply relating to mental illness: knowledge sharing about psychiatry and psychoanalysis through social networks in Italy and France / Annamaria Silvana de Rosa, Emanuele Fino, Elena Bocci -- Millennium development goals: how can creative capitalism provide solutions? / P. Raj Devasagayam, Nicholas R. Stark, Nitin David -- Applying social marketing to healthcare: challenges and opportunities / Maria do Rosario Cabrita, Miriam Cabrita -- Dynamics of competitive sustainable advantage: a case of Patagonia's shared value and corporate social responsibility / Francesco Rattalino -- Place @-branding and European capitals: "city visiting cards" via municipal websites, virtual tours of significant places flying with Google Earth, and conversational exchanges about city-places experienced/imagined via social networks / Annamaria Silvana de Rosa, Elena Bocci -- Increasing the relevance of Masti condoms for consumers / Ashish Bhardwaj, Monica Bakshi, Sanjeev Dham -- A social network strategy for the social marketing of online courses and learning resources in higher education / Shalin Hai-Jew -- Strong value proposition through social media tools: a case of American Express / Avinash Kapoor, Chinmaya Kulshrestha -- Using social marketing to encourage the purchase of fuel-efficient vehicles / Lisa Watson, Anne M. Lavack -- Employing consumer perception insights to address dissonance and increase product acceptance: Freedom5 case study / Priyanka Joshi, Sanjeev Dham, Atul Kapoor -- Should I recycle or not?: effects of attitude strength and social pressure / Ineke Uyttersprot, Iris Vermeir -- Impact of corporate communication on consumer behavior: an exploring study / Saida Habhab-Rave -- How advertising beauty influences children's self-perception and behavior / Iris Vermeir, Dieneke Van de Sompel -- Cause-related marketing: consumer perceptions of philanthropic activity / Avinash Kapoor, Chinmaya Kulshrestha.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
650 0 $a Social marketing. $3 395420
650 0 $a Marketing $x Social aspects. $3 405718
700 1 $a Kapoor, Avinash, $e editor. $3 571064
700 1 $a Kulshrestha, Chinmaya, $d 1976- $e editor. $3 571065
856 4 1 $3 Chapter PDFs via platform: $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4430-4