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Reconnecting marketing to markets[el...

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Araujo, Luis, (1970-)

Reconnecting marketing to markets[electronic resource] /

纪录类型:	书目-语言数据,印刷品 : Monograph/item
[NT 15000414] null:	658.8'001
[NT 47271] Title/Author:	Reconnecting marketing to markets/ edited by Luis Araujo, John Finch, Hans Kjellberg.
[NT 51406] other author:	Araujo, Luis,
出版者:	Oxford : : Oxford University Press,, 2010.
面页册数:	1 online resource (xv, 275 p.) : : ill.
标题:	Marketing - Philosophy.
标题:	Marketing - Social aspects.
ISBN:	9780191738043 (ebook) :
ISBN:	0191738042 (ebook) :
[NT 15000227] null:	Includes bibliographical references and index.
[NT 15000229] null:	This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
电子资源:	http://dx.doi.org/10.1093/acprof:oso/9780199578061.001.0001

Reconnecting marketing to markets[electronic resource] /
Reconnecting marketing to markets[electronic resource] /edited by Luis Araujo, John Finch, Hans Kjellberg. - Oxford :Oxford University Press,2010. - 1 online resource (xv, 275 p.) :ill.

Includes bibliographical references and index.

This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.

ISBN: 9780191738043 (ebook) :No priceSubjects--Topical Terms:

484329
Marketing
--Philosophy.

LC Class. No.: HF5415 / .R43 2010

Dewey Class. No.: 658.8'001

Reconnecting marketing to markets[electronic resource] /
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245 0 0 $a Reconnecting marketing to markets $h [electronic resource] / $c edited by Luis Araujo, John Finch, Hans Kjellberg.
260 $a Oxford : $b Oxford University Press, $c 2010.
300 $a 1 online resource (xv, 275 p.) : $b ill.
504 $a Includes bibliographical references and index.
520 8 $a This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
588 $a Description based on print version record.
650 0 $a Marketing $x Philosophy. $3 484329
650 0 $a Marketing $x Social aspects. $3 405718
700 1 $a Araujo, Luis, $d 1970- $3 484327
700 1 $a Finch, John. $3 484328
700 1 $a Kjellberg, Hans. $3 472357
776 0 8 $i Print version $z 9780199578061
856 4 0 $3 Oxford scholarship online $u http://dx.doi.org/10.1093/acprof:oso/9780199578061.001.0001

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