Consumers' preferences.
Overview
| Works: | 14 works in 8 publications in 8 languages | |
|---|---|---|
Titles
Interpreting consumer choice[electronic resource] :the behavioral perspective model /
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Integration of preference analysis methods into quality function deployment[electronic resource] :a focus on elderly people /
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Decision-based design :integrating consumer preferences into engineering design /
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Determinants of private label attitude[electronic resource] :predicting consumers' brand preferences using psychographics /
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Street marketing[electronic resource] :the future of guerrilla marketing and buzz /
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(Language materials, printed)
Behavioral marketing[electronic resource] :delivering personalized experiences at scale /
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(Electronic resources)
Perspectives on consumer choice[electronic resource] :from behavior to action, from action to agency /
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The business of aspiration :how social, cultural, and environmental capital changes brands /
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Global observations of the influence of culture on consumer buying behavior[electronic resource] /
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Building brand experiences[electronic resource] :a practical guide to retaining brand relevance /
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Subjects