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Behavioral marketing[electronic reso...

Walters, Dave, (1968-)

Behavioral marketing[electronic resource] :delivering personalized experiences at scale /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.8/72
書名/作者:	Behavioral marketing : delivering personalized experiences at scale // Dave Walters.
作者:	Walters, Dave,
出版者:	Hoboken, NJ : : John Wiley and Sons,, c2015.
面頁冊數:	1 online resource (xxi, 229 p.) : : ill.
附註:	Includes index.
標題:	Internet marketing.
標題:	Customer relations.
標題:	Consumers' preferences.
ISBN:	9781119170440 (electronic bk.)
ISBN:	1119170443 (electronic bk.)
ISBN:	9781119076438 (electronic bk.)
ISBN:	1119076439 (electronic bk.)
ISBN:	9781119076391 (electronic bk.)
ISBN:	1119076390 (electronic bk.)
電子資源:	http://onlinelibrary.wiley.com/book/10.1002/9781119170440

Behavioral marketing[electronic resource] :delivering personalized experiences at scale /
Walters, Dave,1968-

Behavioral marketingdelivering personalized experiences at scale /[electronic resource] :Dave Walters. - 1st ed. - Hoboken, NJ :John Wiley and Sons,c2015. - 1 online resource (xxi, 229 p.) :ill.

Includes index.

ISBN: 9781119170440 (electronic bk.)

LCCN: 2015022945Subjects--Topical Terms:

184218
Internet marketing.

LC Class. No.: HF5415.1265 / .W3655 2015

Dewey Class. No.: 658.8/72

Behavioral marketing[electronic resource] :delivering personalized experiences at scale /
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020 $a 9781119076438 (electronic bk.)
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245 1 0 $a Behavioral marketing $h [electronic resource] : $b delivering personalized experiences at scale / $c Dave Walters.
250 $a 1st ed.
260 $a Hoboken, NJ : $b John Wiley and Sons, $c c2015.
300 $a 1 online resource (xxi, 229 p.) : $b ill.
500 $a Includes index.
588 $a Description based on online resource; title from digital title page (viewed on September 1, 2015)
588 $a Description based on print version record.
650 0 $a Internet marketing. $3 184218
650 0 $a Customer relations. $3 337138
650 0 $a Consumers' preferences. $3 417051
856 4 0 $u http://onlinelibrary.wiley.com/book/10.1002/9781119170440

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