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Interpreting consumer choice[electro...

Foxall, G. R.

Interpreting consumer choice[electronic resource] :the behavioral perspective model /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8342
書名/作者:	Interpreting consumer choice : the behavioral perspective model // Gordon R. Foxall.
作者:	Foxall, G. R.
出版者:	New York : : Routledge,, 2010.
面頁冊數:	186 p. : : ill. ;; 24 cm.
標題:	Consumer behavior.
標題:	Consumers' preferences.
標題:	Consumers - Attitudes.
ISBN:	9780203866894 (e-book : PDF)
ISBN:	9780415477604 (hbk.)
書目註:	Includes bibliographical references (p. [163]-180) and index.
內容註:	Overview of the BPM -- The story so far -- Ways of wondering -- The meaning of consumer behavior -- A model of interpretation -- Interpreting consumer choice -- The nature of the interpretation.
電子資源:	Click here to view

Interpreting consumer choice[electronic resource] :the behavioral perspective model /
Foxall, G. R.

Interpreting consumer choicethe behavioral perspective model /[electronic resource] :Gordon R. Foxall. - New York :Routledge,2010. - 186 p. :ill. ;24 cm. - Routledge interpretive marketing research ;10. - Routledge interpretive marketing research series ;9..

Includes bibliographical references (p. [163]-180) and index.

Overview of the BPM -- The story so far -- Ways of wondering -- The meaning of consumer behavior -- A model of interpretation -- Interpreting consumer choice -- The nature of the interpretation.

Mode of access: World Wide Web.

ISBN: 9780203866894 (e-book : PDF)Subjects--Topical Terms:

184151
Consumer behavior.

LC Class. No.: HF5415.32 / .F686 2010

Dewey Class. No.: 658.8342

Interpreting consumer choice[electronic resource] :the behavioral perspective model /
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