Brand loyalty.
Overview
| Works: | 7 works in 4 publications in 4 languages | |
|---|---|---|
Titles
Digital engagement[electronic resource] :internet marketing that captures customers and builds intense brand loyalty /
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(Language materials, printed)
Internal brand management in an international context[electronic resource] /
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(Language materials, printed)
Achieving brand loyalty in China through after-sales services[electronic resource] :with a particular focus on the influences of cultural determinants /
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(Electronic resources)
Retail brand equity and loyalty[electronic resource] :analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing /
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(Electronic resources)
Exploring the rise of fandom in contemporary consumer culture[electronic resource] /
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(Electronic resources)
Subjects