Industrial marketing.
Overview
| Works: | 9 works in 6 publications in 6 languages | |
|---|---|---|
Titles
Business-to-business Internet marketing[electronic resource] :seven proven strategies for increasing profits through internet direct marketing /
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Business-to-business brand management[electronic resource] :theory, research and executive case study exercises /
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Business-to-business brand management[electronic resource] :theory, research and executive case study exercises /
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Branded component strategies[electronic resource] :ingredient branding in B2B markets /
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Business relationship management and marketing[electronic resource] :mastering business markets /
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The marketing challenge for industrial companies[electronic resource] :advanced concepts and practices /
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Account-based marketing :how to target and engage the companies that will grow your revenue /
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Subjects