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Business-to-business brand management[electronic resource] :theory, research and executive case study exercises /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.827
書名/作者:	Business-to-business brand management : theory, research and executive case study exercises // edited by Mark S. Glynn, Arch G. Woodside.
其他作者:	Glynn, Mark S.
出版者:	Bingley : : JAI Press,, 2009.
面頁冊數:	xi, 489 p. : : ill.
標題:	Brand name products - Management.
標題:	Industrial marketing.
標題:	Product management.
ISBN:	1848556705
ISBN:	9781848556706
ISBN:	9781848556713 (ebook)
書目註:	Includes bibliographical references and index.
電子資源:	An electronic book accessible through the World Wide Web; click to view

Business-to-business brand management[electronic resource] :theory, research and executive case study exercises /
Business-to-business brand managementtheory, research and executive case study exercises /[electronic resource] :edited by Mark S. Glynn, Arch G. Woodside. - Bingley :JAI Press,2009. - xi, 489 p. :ill. - Advances in business marketing and purchasing,v. 151069-0964 ;.

Includes bibliographical references and index.

Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.

Available via World Wide Web.

ISBN: 1848556705Subjects--Topical Terms:

339641
Brand name products
--Management.Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HD69.B7 / B875 2009eb

Dewey Class. No.: 658.827

Business-to-business brand management[electronic resource] :theory, research and executive case study exercises /
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300 $a xi, 489 p. : $b ill.
490 0 $a Advances in business marketing and purchasing, $x 1069-0964 ; $v v. 15
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. $b Palo Alto, Calif. : $c ebrary, $d 2009. $n Available via World Wide Web. $n Access may be limited to ebrary affiliated libraries.
650 0 $a Brand name products $x Management. $3 339641
650 0 $a Industrial marketing. $3 338892
650 0 $a Product management. $3 340211
655 7 $a Electronic books. $2 local $3 336502
700 1 $a Glynn, Mark S. $3 389231
700 1 $a Woodside, Arch G. $3 389232
710 2 $a ebrary, Inc. $3 336638
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