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Business-to-business marketing /
~
Brennan, Ross, (1957-)
Business-to-business marketing /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
杜威分類號:
658.804
書名/作者:
Business-to-business marketing // Ross Brennan, Louise Canning and Raymond McDowell.
作者:
Brennan, Ross,
其他作者:
Canning, Louise.
出版者:
London ; : SAGE,, 2011.
面頁冊數:
xxi, 386 p. : : ill. ;; 25 cm.
附註:
Previous ed.: 2007.
標題:
Industrial marketing.
標題:
Industrial marketing
ISBN:
9781849201551 (hbk.) :
ISBN:
1849201552 (hbk.)
ISBN:
9781849201568 (pbk.)
ISBN:
1849201560 (pbk.)
書目註:
Includes bibliographical references and index.
摘要、提要註:
This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
Business-to-business marketing /
Brennan, Ross,1957-
Business-to-business marketing /
Ross Brennan, Louise Canning and Raymond McDowell. - 2nd ed. - London ;SAGE,2011. - xxi, 386 p. :ill. ;25 cm. - Advanced marketing series.
Previous ed.: 2007.
Includes bibliographical references and index.
This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
ISBN: 9781849201551 (hbk.) :NTD 4,418
LCCN: 2010925261
Nat. Bib. No.: GBB099335bnbSubjects--Topical Terms:
338892
Industrial marketing.
LC Class. No.: HF5415.1263 / .B74 2011
Dewey Class. No.: 658.804
Business-to-business marketing /
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