Service industries - Marketing.
Overview
| Works: | 12 works in 4 publications in 4 languages | |
|---|---|---|
Titles
Professional services marketinghow the best firms build premier brands, thriving lead generation engines, and cultures of business development success
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Research on international service marketing[electronic resource] :a state of the art /
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Research on international service marketing[electronic resource] :a state of the art /
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Innovations in services marketing and management :strategies for emerging economies /
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Winning in service markets[electronic resource] :success through people, technology and strategy /
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Subjects