大葉大學圖書館 |

Works:	701 works in 701 publications in 701 languages

Titles

消費趨勢大觀 by: (Language materials, printed)

創.游.美.人 by: (Language materials, printed)

行銷組合讀本 by: (Language materials, printed)

點矽成金 : 創新時代的行銷策略 by: (Language materials, printed)

國際行銷學 by: (Language materials, printed)

行銷學精論 by: (Language materials, printed)

ibm成功之道:洞察世界最成功的行銷組織 by: (Language materials, printed)

創新時代的行銷策略 by: (Language materials, printed)

行銷必勝策略 by: (Language materials, printed)

行銷學原理 by: (Language materials, printed)

行銷實戰讀本 by: (Language materials, printed)

市場管理 by: (Language materials, printed)

行銷贏家 : 行銷成功七原則六大要素 by: (Language materials, printed)

集客力-螌聚條件與招徠訣竅 by: (Language materials, printed)

零售實戰讀本-臨場感的零售經營要領/廠商應掌握的零售技術 by: (Language materials, printed)

新產品行銷:行銷人員的最大挑戰/策略.定位.測試.上市.管理 by: (Language materials, printed)

行銷36策: 行銷新銳武器,不戰而屈人之兵 by: (Language materials, printed)

實踐行銷 by: (Language materials, printed)

行銷管理估案與策略規劃 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

實用行銷管理 by: (Language materials, printed)

商情預測:理論架構與實務運作 by: (Language materials, printed)

商品學 by: (Language materials, printed)

行銷學原理 by: (Language materials, printed)

商戰新招-零庫存營銷制 by: (Language materials, printed)

迎向新"階層消費"時代-切實掌握消費的新趨向 by: (Language materials, printed)

推銷員的聖經 by: (Language materials, printed)

品質之旅 by: (Language materials, printed)

如何成為銷售高手 by: (Language materials, printed)

國際行銷管理 by: (Language materials, printed)

行銷資訊系統 by: (Language materials, printed)

國際行銷 by: (Language materials, printed)

no.1行銷族策略 by: (Language materials, printed)

如何掌握消費者心理 by: (Language materials, printed)

創業成功11章 by: (Language materials, printed)

廣告戰略 by: (Language materials, printed)

市場學名詞辭典 by: (Language materials, printed)

選戰行銷 : 如何在競爭中獲勝 by: (Language materials, printed)

行銷管理學 by: (Language materials, printed)

mp行銷力 by: (Language materials, printed)

開拓市場的競爭策略 by: (Language materials, printed)

行銷管理入門 by: (Language materials, printed)

現代行銷管理 by: (Language materials, printed)

行銷企劃書-贏得經營戰爭的秘密武器 by: (Language materials, printed)

創意店面行銷 by: (Language materials, printed)

全方位行銷 by: (Language materials, printed)

中小企業融資及市場行銷之研究 by: (Language materials, printed)

行銷管理要點與應用 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

企業銷售力分析與評估-行銷活力原理與運用 by: (Language materials, printed)

現代行銷管理 by: (Language materials, printed)

營業管理與營業效益分析 by: (Language materials, printed)

全球行銷管理:國際市場經營開發策略與規畫 by: (Language materials, printed)

企業環境掃瞄-市場機會分析手冊 by: (Language materials, printed)

現代服務業行銷學 by: (Language materials, printed)

縱橫市場談行銷 by: (Language materials, printed)

智取訂單 by: (Language materials, printed)

異軍突起的直效行銷 by: (Language materials, printed)

國際行銷學 by: (Language materials, printed)

非營利行銷:選戰實務篇 by: (Language materials, printed)

台灣市場環境行銷管理 by: (Language materials, printed)

行銷策略 by: (Language materials, printed)

刺客列傳:刺激顧客的策略與成功實例 by: (Language materials, printed)

營業企劃金頭腦 by: (Language materials, printed)

分期付款買賣 by: (Language materials, printed)

市場學 by: (Language materials, printed)

如何成為行銷高手 by: (Language materials, printed)

多層次傳銷的天下 by: (Language materials, printed)

高科技企業技術策略與行銷策略配合對新產品發展績效關係影響之研究 by: (Language materials, printed)

電話行銷-解析成功個案的溝通關鍵 by: (Language materials, printed)

歐美行銷經驗談 by: (Language materials, printed)

實用國際行銷學 by: (Language materials, printed)

全方位市場搶攻 by: (Language materials, printed)

品牌行銷在中國:康師傅方便麵大陸實戰手冊 by: (Language materials, printed)

中華民國多層次直銷總覽 by: (Language materials, printed)

適合台灣生產之暢銷新產品評選研究報告=selection of successful and novel products suitable for production by companies... by: (Language materials, printed)

新產品在英國市場的潛力=houseware for young adults(new product potential in the uk market) by: (Language materials, printed)

全方位立可用行銷策略 by: (Language materials, printed)

定位行銷策略-進入消費者心靈的最佳方法 by: (Language materials, printed)

電話行銷活用實務與技巧 by: (Language materials, printed)

金融選擇權:市場.評實與策略 by: (Language materials, printed)

全方位行銷 by: (Language materials, printed)

天生贏家-行銷推廣策略 by: (Language materials, printed)

整合行銷傳播-21世紀企業決勝關鍵 by: (Language materials, printed)

觀光行銷學 by: (Language materials, printed)

super推銷兵法 by: (Language materials, printed)

服務行銷讀本 by: (Language materials, printed)

創造顧客滿意行銷 by: (Language materials, printed)

行銷花園 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

異軍突起-你也可以成為行銷高手 by: (Language materials, printed)

與顧客共舞-服務業的行銷實務 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

成功行銷的典範 by: (Language materials, printed)

國際行銷 by: (Language materials, printed)

行銷研究 by: (Language materials, printed)

金融行銷 by: (Language materials, printed)

50個贏得顧客的方法 by: (Language materials, printed)

市場營銷啟示錄 by: (Language materials, printed)

商品銷售策略 by: (Language materials, printed)

行不行銷 by: (Language materials, printed)

商品包裝暢銷法 by: (Language materials, printed)

顛覆大未來 by: (Language materials, printed)

國際行銷策略 by: (Language materials, printed)

日本行銷戰略 by: (Language materials, printed)

行銷啟示錄-掌握行銷新趨劫與成功法則 by: (Language materials, printed)

dm與資料庫行銷-整合性行銷策略實用指南 by: (Language materials, printed)

行銷管理學 by: (Language materials, printed)

行銷管理 : 全球管理法 by: (Language materials, printed)

服務顧問業如何拓展業務 by: (Language materials, printed)

行銷霸主-美國頂尖企業的致勝秘訣 by: (Language materials, printed)

廣告大創意 by: (Language materials, printed)

二因子理論在行銷通路的應用 by: (Language materials, printed)

聯合分析法在購買機車產品之應用研究 by: (Language materials, printed)

非營利行銷 : 選戰實務篇 by: (Language materials, printed)

品牌保姆手冊:13種名牌產品推廣.重建範本 by: (Language materials, printed)

跨世紀大流通 by: (Language materials, printed)

行銷學-實例入門叢書 by: (Language materials, printed)

現代零售業管理 by: (Language materials, printed)

革命行銷-迎接新時代流通 by: (Language materials, printed)

新行銷團隊-激勵與導領 by: (Language materials, printed)

實用營銷管理學 by: (Language materials, printed)

新仲介風暴 by: (Language materials, printed)

感覺行銷 by: (Language materials, printed)

行銷於internet上全球資訊網的多媒體策略 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

服務行銷管理 by: (Language materials, printed)

兒子兵法i ii iii合訂本 by: (Language materials, printed)

網路行銷:線上運作手冊 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

國際行銷-原理.分析與控制 by: (Language materials, printed)

ci經營戰略 by: (Language materials, printed)

物流的知識 by: (Language materials, printed)

開小店賺大錢 by: (Language materials, printed)

成功的市場行銷 by: (Language materials, printed)

成功的市場研究 by: (Language materials, printed)

解讀c.s戰略手冊 by: (Language materials, printed)

阿斯匹靈戰爭 by: (Language materials, printed)

引爆行銷想像力:行銷大師李維特之行銷原則實務篇 by: (Language materials, printed)

成本法理論與實務 by: (Language materials, printed)

我一定要電到你! by: (Language materials, printed)

網路賺錢術個人電腦＋數據機＝＄ by: (Language materials, printed)

藝術品購買行為之研究 by: (Language materials, printed)

行銷172誡 by: (Language materials, printed)

行銷研究:管理與技術 by: (Language materials, printed)

行銷花園 by: (Language materials, printed)

巨的記錄:日本廠商如何進行研究開發 by: (Language materials, printed)

行銷研究 : 方法論與SPSS/PC+實例應用 by: (Language materials, printed)

策略性市場行銷學=strategic marketing by: (Language materials, printed)

行銷策略 by: (Language materials, printed)

行銷資訊系統 by: (Language materials, printed)

現代行銷:在策略規劃之應用 by: (Language materials, printed)

現代行銷(革新版) by: (Language materials, printed)

行銷管理學:分析,計劃,執行,與控制 by: (Language materials, printed)

進入國際市場 by: (Language materials, printed)

電話行銷 by: (Language materials, printed)

如何參加國外展覽 by: (Language materials, printed)

行銷學:創造顧客價值 by: (Language materials, printed)

台灣企業接受行銷觀念程度之研究 by: (Language materials, printed)

以消費者觀點探討資訊產品的感性特質 : 以個人電腦為例 by: (Language materials, printed)

中國大陸智慧財產權代理業經營環境與策略研究 by: (Language materials, printed)

新產品之研究開發與行銷間介面管理之研究 : 以多媒體產業為例 by: (Language materials, printed)

生活型態與使用情境研究應用於盥洗設備產品開發 by: (Language materials, printed)

流通業貨架空位之最佳分配 by: (Language materials, printed)

真誠.創新.卓越:異軍突起的安泰人壽 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

行銷學通論 by: (Language materials, printed)

市場學概要 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

行銷戰略策劃 by: (Language materials, printed)

行銷實務 by: (Language materials, printed)

國際行銷學 by: (Language materials, printed)

行銷個案研究 by: (Language materials, printed)

90年代行銷新挑戰 by: (Language materials, printed)

如何使女人打開錢包:洞悉女性消費者的心理 by: (Language materials, printed)

國際行銷學 by: (Language materials, printed)

皮爾松那形象法則:成功打造個人和企業的金字招牌 by: (Language materials, printed)

行銷概論 by: (Language materials, printed)

銷售寶典:專為台灣房地產銷售寫的實戰教本 by: (Language materials, printed)

國際行銷學 by: (Language materials, printed)

以二因子模糊多準則方法對服務性作業品質評估之研究 by: (Language materials, printed)

市場需求預測模式之研究:bass與arima模式之整合應用 by: (Language materials, printed)

超行銷贏:積極關懷與勇往直前 by: (Language materials, printed)

媽～我要這個啦!--搶灘兒童行銷市場 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

國際行銷學 by: (Language materials, printed)

競爭性行銷 by: (Language materials, printed)

風行全球-進軍全球的行銷兵法 by: (Language materials, printed)

超級行銷聖經 by: (Language materials, printed)

行銷學:競爭.策略.個案 by: (Language materials, printed)

行銷人的第一本書 by: (Language materials, printed)

突破不景氣行銷戰略解析 by: (Language materials, printed)

市場風險控管:value at risk--orthogonal garch的應用 by: (Language materials, printed)

公司特性、地主國特性、標準化策略與國際行銷績效之關係研究 by: (Language materials, printed)

高科技企業品牌策略之研究-宏れ電腦個案分析 by: (Language materials, printed)

探討跨產業技術創新產品之競爭策略-以dvd產品為例 by: (Language materials, printed)

企業物流功能垂直整合問題特質與決策之關聯分析 by: (Language materials, printed)

台灣自行車消費者購買行為之研究 by: (Language materials, printed)

集客高手101 : 人人用得上的集客智慧 by: (Language materials, printed)

實學行銷 by: (Language materials, printed)

行銷資訊可信度與新產品發展績效相關之研究 by: (Language materials, printed)

行銷學通論 by: (Language materials, printed)

s.e.p.行銷寶典:聰明簡單的事業行銷祕笈 by: (Language materials, printed)

危機行銷 by: (Language materials, printed)

大市場美學 by: (Language materials, printed)

游繫戰法工具書 by: (Language materials, printed)

行銷企劃工具書 by: (Language materials, printed)

業務經理工具書 by: (Language materials, printed)

使業績提昇3倍的表格 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

forensic行銷 by: (Language materials, printed)

網際網路市場行銷 by: (Language materials, printed)

魔術行銷 by: (Language materials, printed)

行銷管理:市場分析與策略規劃 by: (Language materials, printed)

國際行銷學 by: (Language materials, printed)

百變公關:不可思議的公關實戰手冊 by: (Language materials, printed)

極大化行銷 by: (Language materials, printed)

整合行銷傳播 by: (Language materials, printed)

閃亮名牌成功史 by: (Language materials, printed)

p行銷時代:資訊世紀不可忽略的人性行銷 by: (Language materials, printed)

口碑式行銷 by: (Language materials, printed)

店頭接待銷售81問 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

國際行銷學 = International marketing by: (Language materials, printed)

國際品牌授權策略之研究 by: (Language materials, printed)

書店消費者區隔對書店偏好之研究 by: (Language materials, printed)

品牌延伸性策略行銷管理之實證分析 by: (Language materials, printed)

消費者行銷反應指數及產品評估準則與市場區隔關係之研究 by: (Language materials, printed)

百貨業之行銷策略 by: (Language materials, printed)

創造顧客滿意的行銷 by: (Language materials, printed)

新型書店行銷策略之研究─以金石堂文化廣場和誠品書店為例 by: (Language materials, printed)

台中地區量販店之行銷策略研究 by: (Language materials, printed)

大型連鎖量販店行銷策略之研究 by: (Language materials, printed)

美利達工業股份明限公限之銷售計畫 by: (Language materials, printed)

台灣飲料市場之廣告行銷策略 by: (Language materials, printed)

統一超商7-eleven促銷模式之探究 by: (Language materials, printed)

3c資訊賣場行銷策略之探討 by: (Language materials, printed)

探討服飾業行銷策略之研究 by: (Language materials, printed)

台灣通信市場之競爭力分析-以行動電話為例 by: (Language materials, printed)

台灣網際網路之發展性研究 by: (Language materials, printed)

美利達股份有限公司-1998行銷計劃書 by: (Language materials, printed)

壽險業行銷方式之研究 by: (Language materials, printed)

大哥大電信市場行銷策略 by: (Language materials, printed)

大型量販店之消費者行為探討 by: (Language materials, printed)

連鎖便利商店行銷策略 by: (Language materials, printed)

民營遊樂區女行銷策略研究 : 以六福村主題樂園與劍湖山世界為例 by: (Language materials, printed)

台灣通訊事業之行銷研究 by: (Language materials, printed)

行銷策略分析-以便利商店為例 by: (Language materials, printed)

我國觀光旅館業行銷策略之研究 by: (Language materials, printed)

網際網路行銷策略與企業競爭力的關聯研究 by: (Language materials, printed)

台鳳果蔬汁飲料市場行銷研究 by: (Language materials, printed)

品牌行銷之策略運用研究 by: (Language materials, printed)

黑松碳酸飲料市場行銷戰略企劃案 by: (Language materials, printed)

帳紗攝影行銷寶典 by: (Language materials, printed)

開創網路行銷之商機 by: (Language materials, printed)

員林鎮消費者對於咖啡購買行為之探討 by: (Language materials, printed)

電腦行銷 by: (Language materials, printed)

南投縣休閒旅遊規劃之行銷策略研究 by: (Language materials, printed)

洞悉人性-攻心為上的點子庫 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

行銷遊戲：全球頂尖企業如何玩出一片天 by: (Language materials, printed)

營業戰略的建立與活用 by: (Language materials, printed)

顧客滿意的商品革新 by: (Language materials, printed)

國際行銷實務 by: (Language materials, printed)

完全搞懂整合行銷傳播 by: (Language materials, printed)

企業同盟:如何與廠商客戶建立共榮共贏 by: (Language materials, printed)

行銷策略 by: (Language materials, printed)

掠奪式行銷:掌握消費者的市場獨佔策略 by: (Language materials, printed)

行銷管理學 by: (Language materials, printed)

網路商機:如何經營虛擬社群 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

塑造品牌的威力=a practical guide to branding by: (Language materials, printed)

行銷大事典:認識行銷的第一本書 by: (Language materials, printed)

行銷研究：管理與技術 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

行銷學:理論與實務 by: (Language materials, printed)

現學,現賣!:301個抓住顧客的點子 by: (Language materials, printed)

談笑用兵:洞悉商場策略 by: (Language materials, printed)

內部行銷 by: (Language materials, printed)

綠色行銷企業創新的契機 by: (Language materials, printed)

現代行銷學:國際性視野=modern marketing:an international perspective by: (Language materials, printed)

品牌思維:打造優勢品牌的五大策略 by: (Language materials, printed)

行銷企劃step by step:企劃行銷工作者完全教戰手冊 by: (Language materials, printed)

服務行銷新視野:跳脫迷私與繆論 by: (Language materials, printed)

消費者行為 by: (Language materials, printed)

選戰贏家-選舉行銷理念與實戰智慧 by: (Language materials, printed)

活用行銷策略:商品行銷的25個成功策略 by: (Language materials, printed)

行銷管理個案 by: (Language materials, printed)

整合行銷傳播策略 by: (Language materials, printed)

創意店面行銷 by: (Language materials, printed)

口碑行銷 : 如何引爆口耳相傳的神奇威力 by: (Language materials, printed)

服務行銷新策略:打開核心四把鎖 by: (Language materials, printed)

網路錢潮400曲 : 個人上網賺錢術 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

集客高手101 : 讓顧客窩心、貼心、傾心 by: (Language materials, printed)

24小時的品牌經理人 : 十倍速時代的行銷新戰 by: (Language materials, printed)

創意行銷征服未來 by: (Language materials, printed)

小廣告vs.郵購行銷:如何選購銷售商品.目標.市場.廣告設計 by: (Language materials, printed)

整合行銷傳播新論：全球化與在地化行銷大趨勢 by: (Language materials, printed)

消費者行為 : 建立行銷策略 by: (Language materials, printed)

服務行銷 by: (Language materials, printed)

全球菁英系列:行銷鬼才 by: (Language materials, printed)

國際行銷管理 by: (Language materials, printed)

週休二日譯孫子兵法 by: (Language materials, printed)

價格最大化 by: (Language materials, printed)

行銷規劃工具書 by: (Language materials, printed)

消費者行銷導向 by: (Language materials, printed)

創造利潤的超強營業法 : 開發掌握顧客的「五大能力」 by: (Language materials, printed)

行銷教室 by: (Language materials, printed)

創意來自完美的抄襲 by: (Language materials, printed)

行銷中國 by: (Language materials, printed)

賺錢創意點子 by: (Language materials, printed)

行銷不過是個噴嚏 by: (Language materials, printed)

尖商厚黑學 by: (Language materials, printed)

國際行銷學=international marketing by: (Language materials, printed)

網羅創意:33種刺激買氣的創意點子 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

資訊致富 : 從資訊演化看未來商機 by: (Language materials, printed)

體驗品牌 : 如何建立顧客忠誠度優勢 by: (Language materials, printed)

生財有道 : 突破不景氣的緊箍咒 by: (Language materials, printed)

名牌得很厲害：打造殺手級品牌的十大法則 by: (Language materials, printed)

power行銷祕訣 by: (Language materials, printed)

策略性行銷 by: (Language materials, printed)

殺手級品牌戰略:高科技公司如何克敵致勝 by: (Language materials, printed)

高感性品牌行銷:頂級品牌形象大師的經典力作 by: (Language materials, printed)

消費者行為 by: (Language materials, printed)

行銷管理策略性的觀點 by: (Language materials, printed)

行銷管理:理論與架構 by: (Language materials, printed)

科特勒:新世紀行銷宣言 by: (Language materials, printed)

行銷管理：亞洲實例 by: (Language materials, printed)

行銷策略 = marketing strategy planning and implementation 3e by: (Language materials, printed)

新經濟市場領袖 : 如何成為顧客關係管理時代的贏家 by: (Language materials, printed)

極簡式行銷 by: (Language materials, printed)

引爆行銷創意 by: (Language materials, printed)

菜單行銷 by: (Language materials, printed)

很久很久以前=: 以神話原型打造深植人心的品牌 by: (Language materials, printed)

國際行銷學 : 本土化觀點與全球性思惟 by: (Language materials, printed)

行銷入門 by: (Language materials, printed)

工業市場行銷 by: (Language materials, printed)

行銷掌上讀 by: (Language materials, printed)

行銷通路 by: (Language materials, printed)

品牌行銷實戰 by: (Language materials, printed)

數位時代市場發展策略 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

開發創意11步 by: (Language materials, printed)

搶灘兒童行銷市場 by: (Language materials, printed)

品牌經營與管理 by: (Language materials, printed)

市場計量模型指引 by: (Language materials, printed)

行銷管理學與行銷學 by: (Language materials, printed)

不敗行銷：大師傳授22個不可違反的市場法則 by: (Language materials, printed)

餐飲服務業行銷 = Marketing in the hospitality industry by: (Language materials, printed)

藍海策略 : 開創無人競爭的全新市場 by: (Language materials, printed)

行銷管理奪分攻略 by: (Language materials, printed)

會展策劃與營銷 by: (Language materials, printed)

整合行銷傳撥關鍵報告 : 主管沒有敎的行銷手法 = Integrated marketing communication by: (Language materials, printed)

企業行銷機能診斷 by: (Language materials, printed)

商品管理流程控制 by: (Language materials, printed)

消費者行為 : 策略性觀點 by: (Language materials, printed)

綠色行銷 by: (Language materials, printed)

行銷學原理 = Principles of marketing by: (Language materials, printed)

行銷初體驗 : 行銷史上最簡單的20個行銷法則 by: (Language materials, printed)

觀光行銷學 = Tourism marketing by: (Language materials, printed)

服務業行銷與管理 : 服務策略、實務經驗、與本土案例 by: (Language materials, printed)

現代行銷管理 : 理論與實務 by: (Language materials, printed)

9種讓你賺翻天的顧客 : 了解哪些人在引導市場趨勢 by: (Language materials, printed)

維京人宣言 : 北歐以小搏大的創意故事 by: (Language materials, printed)

行銷學的世界 by: (Language materials, printed)

行銷學原理 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

聰明看趨勢 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

服務業行銷 by: (Language materials, printed)

科特勒行銷金律 by: (Language materials, printed)

心靈消費 by: (Language materials, printed)

服務行銷 by: (Language materials, printed)

圖解品牌 by: (Language materials, printed)

品牌行銷創新啟示錄 by: (Language materials, printed)

訂價策略 by: (Language materials, printed)

通路管理 by: (Language materials, printed)

行銷學:原理與觀點 by: (Language materials, printed)

聰明點子王：創意大贏家！ by: (Language materials, printed)

創意，燒錢或賺錢?：以精準思考創造成功行銷 by: (Language materials, printed)

營銷論語 by: (Language materials, printed)

行銷學概要 by: (Language materials, printed)

行銷管理:策略、經營與本土實例 by: (Language materials, printed)

烘焙行銷大趨勢 by: (Language materials, printed)

戲弄-全球暢銷品牌顛覆行銷的神奇魔法 by: (Language materials, printed)

服務業行銷:亞洲實例 by: (Language materials, printed)

策略行銷分析 : 架構與實務應用=Strategic marketing analysis: framework and practical applications by: (Language materials, printed)

美物之道:營銷學視角中的藝術設計研究 by: (Language materials, printed)

南方人為什麼能賺錢 by: (Language materials, printed)

三星品牌攻略 = Samsung strategies by: (Language materials, printed)

寶鹼行銷攻略 = P&G strategies by: (Language materials, printed)

行銷烏龜哲學 by: (Language materials, printed)

運動觀光導論 by: (Language materials, printed)

產業行銷學 by: (Language materials, printed)

觀光行銷學 by: (Language materials, printed)

現代行銷學 by: (Language materials, printed)

國貿行銷實戰指南 by: (Language materials, printed)

國貿行銷經營藍圖 by: (Language materials, printed)

手感經濟:感覺的時尚 by: (Language materials, printed)

最有效的公關行銷 by: (Language materials, printed)

長尾理論臺灣版:14個領先市場的長尾故事 by: (Language materials, printed)

來偷這些點子吧! : 行銷高手不會告訴你的祕訣 by: (Language materials, printed)

以小博大:戴爾的七堂全球行銷課 by: (Language materials, printed)

搶占熟齡市場:最有購買力的新興族群引爆10大商機 by: (Language materials, printed)

美國:品牌之母 by: (Language materials, printed)

Wii為什麼會Win by: (Language materials, printed)

用創意創造生意:如何用創意掏空顧客的口袋 = Use originality to bring business by: (Language materials, printed)

行銷學:探索原理與體驗實務 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

消費者行為 by: (Language materials, printed)

品牌行銷 by: (Language materials, printed)

行銷管理:理論解析與實務應用 by: (Language materials, printed)

服務業行銷 = Services Marketing by: (Language materials, printed)

行銷管理:實務與應用 = Practice and application of marketing management by: (Language materials, printed)

人家就是這樣暢銷的:打造市占率第一的熱門商品 by: (Language materials, printed)

非品牌:無行銷的的行銷,非品牌的品牌,消費者接管一切的時代 by: (Language materials, printed)

行銷管理與實務:策略性分析觀點 = Marketing management strategic analysis & practice by: (Language materials, printed)

品牌管理 : 品牌價值的創造與經營 = Brand management by: (Language materials, printed)

消費者行為學 = Consumer behavior by: (Language materials, printed)

行銷管理學 by: (Language materials, printed)

臺灣品牌競爭力:臺灣企業從代工走向自創 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

圖解式成功撰寫行銷企劃案 = Marketing Planning Proposal by: (Language materials, printed)

品牌行銷與管理 = Brand marketing & management by: (Language materials, printed)

行銷策略 = Marketing strategy by: (Language materials, printed)

行銷致勝:販賣美好生活 by: (Language materials, printed)

三張嘴傳遍全世界 : 口碑行銷威力大 by: (Language materials, printed)

東風戰略:70天改變您的一天 by: (Language materials, printed)

消費者行為 by: (Language materials, printed)

M型行銷新奢華行銷學:征服消費者的11堂必修課 by: (Language materials, printed)

行銷管理 = Marketing management by: (Language materials, printed)

行銷管理 : 亞洲觀點 by: (Language materials, printed)

科特勒談政府如何做行銷 by: (Language materials, printed)

產品好賺錢更好 : 品牌點金術 by: (Language materials, printed)

金偉燦與莫伯尼的藍海策略 : 開創無人競爭的全新市場 = Blue ocean strategy by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

品牌這樣搞就錯了：100個千萬小心的品牌失算故事 by: (Language materials, printed)

直搗市場最佳策略 : 市場、顧客、通路、產品與價值定位的策略整合 by: (Language materials, printed)

行銷學的世界 by: (Language materials, printed)

創意，賺錢關鍵 by: (Language materials, printed)

大客戶行銷戰略 by: (Language materials, printed)

現代行銷學 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

顛覆你的行銷腦袋 by: (Language materials, printed)

一鳴驚人 by: (Language materials, printed)

觀光行銷策略大剖析 : 如何吸引更多日本觀光客 by: (Language materials, printed)

殺手級行銷5大攻守力 by: (Language materials, printed)

整合行銷煉金術：加薪千萬的關鍵 by: (Language materials, printed)

財務規劃寶典 : 專業與商品的行銷整合 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

行銷經理 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

完全行銷攻略 : Marketing 2010 by: (Language materials, printed)

國際行銷學 by: (Language materials, printed)

創業心.行銷情 by: (Language materials, printed)

策略行銷管理 by: (Language materials, printed)

金融行銷 by: (Language materials, printed)

簡明行銷聖經 by: (Language materials, printed)

行銷管理 : 全球化觀點 by: (Language materials, printed)

現代行銷學 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

非營利事業行銷 by: (Language materials, printed)

行銷學原理 by: (Language materials, printed)

行銷管理:亞洲觀點 by: (Language materials, printed)

行銷管理概論 by: (Language materials, printed)

食品行銷學 by: (Language materials, printed)

品牌，原來如此! by: (Language materials, printed)

10分鐘在地行銷 : 善用有限資源、創造豐厚利潤的鄰里行銷實用指南 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

國際行銷管理 : 本土案例、亞洲觀點、全球思維 by: (Language materials, printed)

寶潔品牌操作手冊 by: (Language materials, printed)

消費者行為 by: (Language materials, printed)

觀光行銷學 by: (Language materials, printed)

國際行銷學 : 建構全球行銷能力 by: (Language materials, printed)

集客力 : 拉斯維加斯吸引顧客上門的八大秘訣 by: (Language materials, printed)

行銷的真謊言與假真相 : 吳心怡觀點 by: (Language materials, printed)

哇!玩行銷 : 你一定要知道的21種行銷秘技 by: (Language materials, printed)

行銷企劃管理:理論與實務 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

圖解行銷：行銷人的第一本書 by: (Language materials, printed)

品牌魔力丸 by: (Language materials, printed)

紫牛學行銷 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

行銷管理 : 觀念與實務 by: (Language materials, printed)

行銷趨勢學之熱迷行銷 by: (Language materials, printed)

全球行銷管理 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

行銷一本通：啟動市場的9把金鑰匙 by: (Language materials, printed)

三星品牌密碼 by: (Language materials, printed)

和黃策略 : 李嘉誠商業帝國旗艦 : 和記黃埔解密 by: (Language materials, printed)

為什麼有些品牌比較強? : 從低科技到高科技的品牌經營策略 by: (Language materials, printed)

誰能扳倒大象? : 以弱制強的蘭徹斯特法則 by: (Language materials, printed)

收買感官,信仰品牌 by: (Language materials, printed)

行銷人都是騙子? by: (Language materials, printed)

行銷管理 : 策略、個案與應用 = Marketing management : strategy, cases and practices by: (Language materials, printed)

征服無線通訊世界:解析行動通訊服務的六個行銷關鍵課題 by: (Language materials, printed)

401個行銷實用妙方 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

整合行銷傳播:全方位理論架構與本土實務個案 by: (Language materials, printed)

行銷金配方 by: (Language materials, printed)

國際行銷管理 = Global marketing by: (Language materials, printed)

國際行銷學 by: (Language materials, printed)

長尾理論 : 打破80/20法則的新經濟學 by: (Language materials, printed)

商品創意加值虛擬樣品展銷電子商務系統計畫 by: (Language materials, printed)

賣經 : 永恆不滅的行銷法則 by: (Language materials, printed)

行銷管理 : 策略性的觀點 by: (Language materials, printed)

服務行銷 = Service marketing by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

策略行銷管理 by: (Language materials, printed)

行銷研究概論 by: (Language materials, printed)

服務業行銷 by: (Language materials, printed)

商品行銷策略 by: (Language materials, printed)

國際行銷管理:台商進軍國際市場寶典 by: (Language materials, printed)

現代行銷學 by: (Language materials, printed)

顧客不會主動告訴你:人們最愛什麼?如何投其所好?你是否已失去準頭? by: (Language materials, printed)

女性行銷 by: (Language materials, printed)

卓越行銷 by: (Language materials, printed)

公民品牌,感性行銷 by: (Language materials, printed)

七大狂銷戰略 by: (Language materials, printed)

大創意:如何化創意為賺大錢的商品 by: (Language materials, printed)

行銷管理學 by: (Language materials, printed)

行銷一本通:啟動市場的9把金鑰匙 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

大行銷時代 by: (Language materials, printed)

行銷大師的十堂課:成為頂尖經營者,先從行銷開始 by: (Language materials, printed)

打造最HITO的自我品牌 by: (Language materials, printed)

懂得SHOW,就對了!:No.1品牌的表演行銷術 by: (Language materials, printed)

你就是老闆 by: (Language materials, printed)

暢談哈佛的行銷管理 by: (Language materials, printed)

感覺行銷:讓市場跟著感覺走 by: (Language materials, printed)

把企劃書變現金:100%解析市場行銷大戰 by: (Language materials, printed)

有意義的創造力:如何把點子轉化成明日的創意 by: (Language materials, printed)

Hello Kitty:三麗鷗創造全球億萬商機的行銷策略 by: (Language materials, printed)

扭轉乾坤的完全銷售秘訣 by: (Language materials, printed)

MBA教程之市場營銷學 by: (Language materials, printed)

大師解讀行銷 by: (Language materials, printed)

乖離與怪利:異端概念創造主流市場 by: (Language materials, printed)

強勢行銷：你想．你做．你得到 by: (Language materials, printed)

口碑傳染病:使顧客帶著顧客來的實踐技法 by: (Language materials, printed)

行銷點子王 by: (Language materials, printed)

定位與定價:科特勒談21世紀的行銷挑戰 by: (Language materials, printed)

顧客調查的觀念與技術 by: (Language materials, printed)

每個企業都要表演:贏得顧客與員工滿堂采的最佳策略 by: (Language materials, printed)

國際行銷學精要. 2004 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

運動休閒觀光行銷 by: (Language materials, printed)

一次讀完10位行銷大師經典講座 by: (Language materials, printed)

為什麼顧客不掏錢:解讀消費者心智密碼 by: (Language materials, printed)

創業智慧王 by: (Language materials, printed)

行銷管理:理論解析與實務應用 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

行銷學:本土觀點與國際視野 by: (Language materials, printed)

Lois廣告大創意 by: (Language materials, printed)

行銷是什麼? by: (Language materials, printed)

全球品牌大戰略:品牌先生施振榮觀點 by: (Language materials, printed)

贏利競賽:透過聰明定價、打造品牌,讓企業營收持續成長 by: (Language materials, printed)

向行銷大師學策略:傑克.屈特親授企業縱橫商場,永續成功的8堂課 by: (Language materials, printed)

策略行銷管理:願景.使命.目標 by: (Language materials, printed)

品牌優生學 by: (Language materials, printed)

行銷管理:觀念活用與實務應用 by: (Language materials, printed)

國際行銷學 by: (Language materials, printed)

還有人在看廣告嗎?:21世紀行銷傳播的新藍圖 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

通路管理的第一本書:規劃有效通路架構與策略，打通產品銷售的關鍵命脈 by: (Language materials, printed)

藍海策略 : 開創無人競爭的全新市場 by: (Language materials, printed)

行銷學之父:菲利浦.科特勒 by: (Language materials, printed)

非營利組織行銷工作手冊 by: (Language materials, printed)

非營利組織行銷:以使命為導向 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

行銷管理：理論與實務 by: (Language materials, printed)

服務就是一種投資 by: (Language materials, printed)

行銷傳播概論 by: (Language materials, printed)

瞬間獲利的定價戰略 by: (Language materials, printed)

行銷概論 by: (Language materials, printed)

品牌行銷與管理 by: (Language materials, printed)

服務業行銷 by: (Language materials, printed)

國際行銷管理 by: (Language materials, printed)

產品管理 : 策略性行銷觀點 by: (Language materials, printed)

行銷管理：理論與架構 by: (Language materials, printed)

國際行銷學 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

情感行銷法完全實踐 : 讓你的公司在90天就賺大錢的方法 by: (Language materials, printed)

IMC整合行銷傳播:創造行銷價值.評估投資報酬的5大關鍵步驟 by: (Language materials, printed)

水平行銷:引爆產品競爭力的思考革命 by: (Language materials, printed)

流通系統 by: (Language materials, printed)

金融環境轉變下銀行授信實務上應有之方向 by: (Language materials, printed)

莊銘國教授演講專輯:行銷戰略 by: (Projected and video material)

行銷學 by: (Language materials, printed)

服務行銷與管理=Service marketing and management by: (Language materials, printed)

龍捲風暴:矽谷的高科技行銷策略 by: (Language materials, printed)

行銷管理:理論與策略 by: (Language materials, printed)

國際行銷學 = International marketing by: (Language materials, printed)

品牌經營策略 by: (Language materials, printed)

流通系統 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

都市行銷理論與實務 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

行銷學:理論與實務 by: (Language materials, printed)

網路行銷學:開站大吉 by: (Language materials, printed)

服務業行銷管理 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

從心行銷-從滿意到愛慕的服務秘訣 by: (Language materials, printed)

抓住3000億老人商機 by: (Language materials, printed)

動量行銷：IBM、微軟、英特爾、甲骨文和思科價值十億美元的科技行銷攻略 by: (Language materials, printed)

沙漠法則 by: (Language materials, printed)

杜拉克談行銷與管理 by: (Language materials, printed)

銷售力倍增的行銷新戰略 by: (Language materials, printed)

下一個社會的60種樣貌 by: (Language materials, printed)

國際行銷管理:全球本土化觀點 by: (Language materials, printed)

服務業行銷管理 by: (Language materials, printed)

服務行銷與管理 by: (Language materials, printed)

打造亞洲金品牌:廣告大師伊恩‧百帝的成功經驗與觀點 by: (Language materials, printed)

行銷大未來 by: (Language materials, printed)

行銷學原理 by: (Language materials, printed)

行銷通路管制與通路承諾之關係 by: (Language materials, printed)

國際行銷學 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

行銷研究:管理與技術 by: (Language materials, printed)

搞定行銷:杜拉克談行銷與管理 by: (Language materials, printed)

行銷管理:全球管理法 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

紫牛2:免費力量大 by: (Language materials, printed)

行銷企劃‧完全攻略 by: (Language materials, printed)

服務行銷 : 人員、科技及策略 by: (Language materials, printed)

消費者行為 by: (Language materials, printed)

慧眼商機:有效創造顧客需求,與企業夥伴共創商機的實用策略 by: (Language materials, printed)

策略行銷 by: (Language materials, printed)

行銷管理 = Marketing management by: (Language materials, printed)

影響電話行銷成功因素之研究 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

國際行銷 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

國際行銷學 by: (Language materials, printed)

金融行銷 by: (Language materials, printed)

企業名牌戰略 by: (Language materials, printed)

行銷個案研究 by: (Language materials, printed)

國際行銷學 by: (Language materials, printed)

誰是老大:決定臺灣市場版圖的12場戰役 by: (Language materials, printed)

現代行銷管理=contemporary marketing management by: (Language materials, printed)

品牌領導 by: (Language materials, printed)

200個行銷創意妙方:利用最低成本創造無限商機 by: (Language materials, printed)

創造長期第一品牌商品致富法則 by: (Language materials, printed)

國際行銷學 = International marketing by: (Language materials, printed)

經營品牌must read：廣告高手給行銷人的秘密意見 by: (Language materials, printed)

21世紀行銷大趨勢 : 活用資料庫,創造高業績的一對一行銷新法則 by: (Language materials, printed)

樹立薰香王國 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

往生契約市場概論 by: (Language materials, printed)

往生契約的行銷概論 by: (Language materials, printed)

策略行銷管理:發揮產品優勢、打入利基市場的高效策略 by: (Language materials, printed)

利益向上的50鐵則 by: (Language materials, printed)

市場佔有率神話的幻滅 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

全球行銷管理 by: (Language materials, printed)

服務業行銷 by: (Language materials, printed)

商品行銷成功策略 by: (Language materials, printed)

創客經營 by: (Language materials, printed)

行銷傻瓜的黃金: 二十一世紀領導品牌八大法則 by: (Language materials, printed)

行銷管理 : 理論與實務 by: (Language materials, printed)

中國消費市場行銷策略 by: (Language materials, printed)

服務業的行銷與管理 by: (Language materials, printed)

國際行銷學 by: (Language materials, printed)

國際行銷管理 by: (Language materials, printed)

厚黑學的商戰技巧 by: (Language materials, printed)

市場營銷心理學 by: (Language materials, printed)

行銷策略及企劃 by: (Language materials, printed)

抓住你的關鍵顧客 : 評估顧客價值強化企業獲利的8大準則 by: (Language materials, printed)

(新版)行銷教戰守策 : 企業攻防經典讀本 by: (Language materials, printed)

不平凡的做法:體驗行銷的新範例 by: (Language materials, printed)

行銷策略 : 分析與實務 by: (Language materials, printed)

品牌密碼 by: (Language materials, printed)

A+的秘訣 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

做個高附加價值的行銷人 : 從創造力到執行力 by: (Language materials, printed)

體驗經濟時代 by: (Language materials, printed)

野心與願景:遲來的競爭者,為何能主宰市場? by: (Language materials, printed)

下一個經濟盛世 by: (Language materials, printed)

紫牛:讓產品自己說故事 by: (Language materials, printed)

行銷研究 by: (Language materials, printed)

用點子賺翻天 : 思維模式決定人的一生, 只要能適當用思維, 就能為你帶來財富與成功! by: (Language materials, printed)

行銷學 : 原理與觀點 by: (Language materials, printed)

事件行銷100. 二 by: (Language materials, printed)

事件行銷100 : 造勢成功的100個Event by: (Language materials, printed)

ヒット商品 by: (Language materials, printed)

日貨排斥 by: (Language materials, printed)

ユ一ス.マ一ケット by: (Language materials, printed)

消費の記号論:文化の逆転現象を解く by: (Language materials, printed)

アジア市場幻想論：市場のフィルタ-構造とは何か by: (Language materials, printed)

アメリカの金融市場 by: (Language materials, printed)

世界市場の形成 by: (Language materials, printed)

產業組織と公共政策の理論 by: (Language materials, printed)