Marketing research
Overview
Works: | 35 works in 34 publications in 34 languages |
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Titles
The marketing revolution:a radical manifesto for dominating the marketplace
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The myth of excellence : why great companies never try to be the best at everything
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Business demography in Europe:results for 10 member states and Norway:data 1997-2000
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(Language materials, printed)
Magic numbers for consumer marketing: key measures to evaluate marketing success
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The AMA guide to globe : Managing international marketing research process
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(Language materials, printed)
Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014), Aalborg, Denmark, February 4th - 7th, 2014[electronic resource] :Twenty Years of Mass Customization - Towards New Frontiers /
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(Language materials, printed)
Market research in practice :how to get greater insight from your market /
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(Electronic resources)
Subjects