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Market research in practice :how to ...

Hague, Nick, (1974-)

Market research in practice :how to get greater insight from your market /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.8/3
書名/作者:	Market research in practice : : how to get greater insight from your market // Paul Hague, Nick Hague & Carol-Ann Morgan
作者:	Hague, Paul N.
其他作者:	Hague, Nick,
出版者:	London : : Kogan Page,, 2013
面頁冊數:	1 online resource(272 page.)
附註:	"First published in Great Britain and the United States in 2004."--T.p verso
標題:	Marketing research
ISBN:	9780749468651
書目註:	Includes bibliographical references (pages 234-249) and index
內容註:	Market research in practice: how to get greater insight from your market, second edition -- Contents -- Preface -- 01. Introduction -- 02. Uses of market research -- 03. Market research design -- 04. Desk research -- 05. Focus groups -- 06. Depth interviewing -- 07. Observation and ethnography -- 08. Sampling and statistics -- 09. Questionnaire design -- 10. Self-completion questionnaires -- 11. Face-to-face interviewing -- 12. Telephone interviewing -- 13. Online surveys -- 14. Data analysis -- 15. Reporting -- 16. International market research -- 17. Research trends -- Bibliography -- Index
電子資源:	http://portal.igpublish.com/iglibrary/search/KOGANB0000779.html

Market research in practice :how to get greater insight from your market /
Hague, Paul N.

Market research in practice :how to get greater insight from your market /Paul Hague, Nick Hague & Carol-Ann Morgan - Second edition - London :Kogan Page,2013 - 1 online resource(272 page.) - Market research in practice series.

"First published in Great Britain and the United States in 2004."--T.p verso

Includes bibliographical references (pages 234-249) and index

Market research in practice: how to get greater insight from your market, second edition -- Contents -- Preface -- 01. Introduction -- 02. Uses of market research -- 03. Market research design -- 04. Desk research -- 05. Focus groups -- 06. Depth interviewing -- 07. Observation and ethnography -- 08. Sampling and statistics -- 09. Questionnaire design -- 10. Self-completion questionnaires -- 11. Face-to-face interviewing -- 12. Telephone interviewing -- 13. Online surveys -- 14. Data analysis -- 15. Reporting -- 16. International market research -- 17. Research trends -- Bibliography -- Index

LCCN: 2013022887Subjects--Topical Terms:

157103
Marketing research

LC Class. No.: HF5415.2 / .H253 2013

Dewey Class. No.: 658.8/3

Market research in practice :how to get greater insight from your market /
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