• Getting multi-channel distribution right[electronic resource] /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    杜威分類號: 658.8/7
    書名/作者: Getting multi-channel distribution right/ Kusum L. Ailawadi, Paul W. Farris.
    作者: Ailawadi, Kusum L.
    其他作者: Farris, Paul W.
    出版者: Hoboken, NJ : : Wiley,, c2020.
    面頁冊數: 1 online resource.
    附註: Includes index.
    標題: Marketing channels.
    ISBN: 9781119632894
    ISBN: 9781119632900
    ISBN: 9781119632917
    摘要、提要註: "A distribution channel is the chain of distributors, retailers, and other intermediaries through which a supplier's product reaches end consumers, implying a unidirectional movement of goods along a single route, from the point of production to the point of consumption. Even this simple distribution channel is a delicate system, where suppliers and their independent resellers struggle to balance competition for a bigger share of the total profit available in the channel against a cooperative and sustainable partnership. SPEAKING: Both authors speak extensively on the subject throughout the world. Ailawadi has spoken on the topic in the United States, New Zealand, Belgium, Spain, and the Netherlands and is considering events in Italy and Chile. HIGHER ED: Both authors will be using the book int their MBA program classes. EXAMPLES: Examples provided include such companies as: Leather Italia, Brooks Running, Nike, The Honest Company, Pete & Gerry's, Marriott and Choice Hotels, Trip Advisor, Walmart, CVS, and Amazon"--
    電子資源: https://onlinelibrary.wiley.com/doi/book/10.1002/9781119632894
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