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Transmedia marketing[electronic reso...

Zeiser, Anne.,

Transmedia marketing[electronic resource] :from film and tv to games and digital media /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	302.230688
書名/作者:	Transmedia marketing : from film and tv to games and digital media // Anne Zeiser.
作者:	Zeiser, Anne.,
出版者:	Burlington, Mass. : : Focal Press,, 2015.
面頁冊數:	1 online resource (xvii, 450 p.)
附註:	Includes index.
標題:	Digital media - Marketing.
標題:	Marketing - Technological innovations.
標題:	Mass media - Marketing.
ISBN:	9781134746224 (e-book)
ISBN:	9781315880112 (e-book : PDF)
ISBN:	9781134746293 (e-book: ePub)
ISBN:	9781134746361 (e-book: Mobi)
ISBN:	9780415716109 (hardback)
ISBN:	9780415716116 (paperback)
書目註:	Includes bibliographical references and index.
內容註:	1. Introduction to transmedia marketing -- 2. Marketing planning -- 3. The creative process -- 4. Influence the influencers : press and publicity -- 5. Influence the influencers : A-list vehicles -- 6. Reaching your public : visual expression -- 7. Reaching your public : advertising -- 8. Reaching your public : digital and viral -- 9. Finding success.
電子資源:	https://www.taylorfrancis.com/books/9781134746224

Transmedia marketing[electronic resource] :from film and tv to games and digital media /
Zeiser, Anne.,

Transmedia marketingfrom film and tv to games and digital media /[electronic resource] :Anne Zeiser. - Burlington, Mass. :Focal Press,2015. - 1 online resource (xvii, 450 p.)

Includes index.

Includes bibliographical references and index.

1. Introduction to transmedia marketing -- 2. Marketing planning -- 3. The creative process -- 4. Influence the influencers : press and publicity -- 5. Influence the influencers : A-list vehicles -- 6. Reaching your public : visual expression -- 7. Reaching your public : advertising -- 8. Reaching your public : digital and viral -- 9. Finding success.

ISBN: 9781134746224 (e-book)Subjects--Topical Terms:

683207
Digital media
--Marketing.

LC Class. No.: P96.M36 / Z45 2015

Dewey Class. No.: 302.230688 / Z47

Transmedia marketing[electronic resource] :from film and tv to games and digital media /
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020 $a 9781134746224 (e-book)
020 $a 9781315880112 (e-book : PDF)
020 $a 9781134746293 (e-book: ePub)
020 $a 9781134746361 (e-book: Mobi)
020 $a 9780415716109 (hardback)
020 $a 9780415716116 (paperback)
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035 $a 1071025524
040 $a FlBoTFG $c FlBoTFG
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082 0 4 $a 302.230688 $b Z47
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245 1 0 $a Transmedia marketing $h [electronic resource] : $b from film and tv to games and digital media / $c Anne Zeiser.
260 $a Burlington, Mass. : $b Focal Press, $c 2015.
300 $a 1 online resource (xvii, 450 p.)
500 $a Includes index.
504 $a Includes bibliographical references and index.
505 0 $a 1. Introduction to transmedia marketing -- 2. Marketing planning -- 3. The creative process -- 4. Influence the influencers : press and publicity -- 5. Influence the influencers : A-list vehicles -- 6. Reaching your public : visual expression -- 7. Reaching your public : advertising -- 8. Reaching your public : digital and viral -- 9. Finding success.
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650 0 $a Marketing $x Technological innovations. $3 469668
650 0 $a Mass media $x Marketing. $3 405538
856 4 0 $u https://www.taylorfrancis.com/books/9781134746224

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