Mobile persuasion design[electronic ...
Marcus, Aaron.

 

  • Mobile persuasion design[electronic resource] :changing behaviour by combining persuasion design with information design /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 004
    書名/作者: Mobile persuasion design : changing behaviour by combining persuasion design with information design // by Aaron Marcus.
    作者: Marcus, Aaron.
    出版者: London : : Springer London :, 2015.
    面頁冊數: xxxiv, 659 p. : : ill., digital ;; 24 cm.
    Contained By: Springer eBooks
    標題: Computer science.
    標題: Health promotion.
    標題: Application software.
    標題: Continuing education.
    標題: Adult education.
    標題: Sustainable development.
    標題: Economic policy.
    標題: Computer Science.
    標題: Computer Appl. in Social and Behavioral Sciences.
    標題: Health Promotion and Disease Prevention.
    標題: Sustainable Development.
    標題: R & D/Technology Policy.
    標題: Lifelong Learning/Adult Education.
    ISBN: 9781447143246
    ISBN: 9781447143239
    內容註: Foreword - Tom MacTavish -- Foreword - Ben Shneiderman -- Foreword - Peter Simlinger -- Preface -- Glossary of Key Terms -- Introduction -- The Green Machine -- The Health Machine -- The Money Machine -- The Story Machine -- The Travel Machine -- The Innovation Machine -- The Driving Machine -- The Learning Machine -- The Happiness Machine -- The Marriage Machine -- Conclusion.
    摘要、提要註: Mobile Persuasion Design presents ten conceptual design projects (or 'Machines') for new mobile application's (smartphone or tablet with Web portals) that combine theories of persuasion and information design to change people's behaviour. Areas such as the environment, health, learning and happiness are explored, looking at ways of marrying people's wants and needs to make simple, usable and desirable mobile applications. A user-centred design approach has been used, adopting user experience (UX) methods, in-depth case studies and market analysis to see what a modern user needs from their mobile application. By applying concepts like persuasion theory and information architecture, try to find ways to satisfy these needs and positively change their user habits. In 2011, the Green, Health, and Money Machines won design awards in an international competition hosted by the International Institute for Information Design, Vienna.
    電子資源: http://dx.doi.org/10.1007/978-1-4471-4324-6
評論
Export
取書館別
 
 
變更密碼
登入