Beyond good company[electronic resou...
Googins, Bradley, (1944-)

 

  • Beyond good company[electronic resource] :next generation corporate citizenship /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 658.408
    書名/作者: Beyond good company : next generation corporate citizenship // Bradley Googins, Philip Mervis and Steven Rochlin.
    作者: Googins, Bradley,
    其他作者: Mervis, Philip.
    出版者: Basingstoke : : Palgrave Macmillan,, 2008.
    面頁冊數: 1 online resource
    標題: Social responsibility of business.
    標題: Corporate culture.
    ISBN: 9780230609983
    ISBN: 0230609988
    內容註: Introduction * Next Generation Corporate Citizenship * PART I: A MOVEMENT AFOOT * Business and Society: A View from the Top * From Good to ?Best of the Good? * New Rules for Business Success * Stages of Corporate Citizenship * PART II: REPURPOSING THE ENTERPRISE * Defining What Matters * Taking an Integrated, Strategic Approach * Leading Next Generation Companies * Engaging Employees as Citizens * PART III: PUTTING CITIZENSHIP TO WORK * Integrating Citizenship into the Business * Taking Citizenship to Market * Co-Creating Value for Business and Society * Conclusion: Can Business Step Up?
    摘要、提要註: The authors have conducted extensive research into the role of business in public life, and this book developes the themes of that work. Ittakes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that formany firms social responsibility is becoming more integrated into corporate strategy.
    電子資源: access to fulltext (Palgrave)
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