The distribution trap[electronic res...
Thomas, Andrew R.

 

  • The distribution trap[electronic resource] :keeping your innovations from becoming commodities /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 658.8/7
    書名/作者: The distribution trap : keeping your innovations from becoming commodities // Andrew R. Thomas, Timothy J. Wilkinson.
    作者: Thomas, Andrew R.
    其他作者: Wilkinson, Timothy J.
    出版者: Santa Barbara, Calif. : : Praeger,, c2010.
    面頁冊數: x, 172 p. : : ill. ;; 25 cm.
    標題: Distributors (Commerce)
    標題: Dealers (Retail trade)
    標題: New products - Marketing.
    ISBN: 0313365539 (e-book)
    ISBN: 9780313365539 (e-book)
    ISBN: 0313365520 (alk. paper)
    ISBN: 9780313365522 (alk. paper)
    書目註: Includes bibliographical references and index.
    內容註: The distribution trap -- The (d)evolution of distribution -- Abandoning brand integrity -- Turning your innovations into commodities -- Living the outsourcing compulsion -- The stihl story -- Controlling your channels -- Using a direct marketing strategy -- Going global and keeping the faith -- Distribution: the key to the sustainable enterprise.
    電子資源: An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.
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