Luxuries - Marketing.
Overview
Works: | 8 works in 2 publications in 2 languages |
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Titles
Meta-luxury[electronic resource] :brands and the culture of excellence /
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(Language materials, printed)
Luxury talent management[electronic resource] :leading and managing a luxury brand /
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(Language materials, printed)
Luxury fashion branding[electronic resource] :trends, tactics, techniques /
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(Language materials, printed)
The road to luxury[electronic resource] :the evolution, markets and strategies of luxury brand management /
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(Electronic resources)
Building consumer-brand relationship in luxury brand management[electronic resource] /
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(Electronic resources)
Developing successful global strategies for marketing luxury brands[electronic resource] /
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(Electronic resources)
Subjects