| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 杜威分類號: |
658.8/02 |
| 書名/作者: |
Developing successful global strategies for marketing luxury brands/ Fabrizio Mosca, Cecilia Casalegno, and Rosalia Gallo-Martinez. |
| 其他作者: |
Mosca, Fabrizio. |
| 出版者: |
Hershey : : IGI Global Publisher of Timely Knowledge,, 2021 |
| 面頁冊數: |
1 online resource (xxiii, 351 p.) |
| 標題: |
Luxury goods industry. |
| 標題: |
Luxuries - Marketing. |
| ISBN: |
9781799858836 (ebk.) |
| ISBN: |
9781799858829 (hbk.) |
| ISBN: |
9781799868576 (pbk.) |
| 書目註: |
Includes bibliographical references and index. |
| 摘要、提要註: |
"This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury consumers' behavior, integration between physical and online channels, and the development of social media marketing strategies"-- |
| 電子資源: |
https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-5882-9 |