Building consumer-brand relationship...
Borges, Ana Pinto, (1980-)

 

  • Building consumer-brand relationship in luxury brand management[electronic resource] /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    杜威分類號: 658.8/27
    書名/作者: Building consumer-brand relationship in luxury brand management/ Paula Rodrigues and Ana Pinto Borges, editors.
    其他作者: Rodrigues, Paula Cristina Lopes,
    出版者: Hershey, Pennsylvania : : IGI Global,, 2020.
    面頁冊數: 1 online resource (xxv, 318 p.)
    標題: Luxuries - Marketing.
    標題: Brand name products - Management.
    標題: Customer relations.
    ISBN: 9781799843702 (ebk.)
    ISBN: 9781799843696 (hbk.)
    ISBN: 9781799852445 (pbk.)
    書目註: Includes bibliographical references and index.
    內容註: Chapter 1. Understanding the luxury brand consumer: a proposed conceptual framework -- Chapter 2. Consumer behaviors and perceptions towards luxury brands -- Chapter 3. New luxury vs. old luxury: what is the definition of luxury brand? -- Chapter 4. Inconspicuous luxury consumption: another form of new luxury? -- Chapter 5. Enhancing consumer-brand relationships through luxury brand experiences -- Chapter 6. Excellent cuisine worth a detour: dimensions of luxury dining experiences -- Chapter 7. Negative customer experience in lifestyle hotels: a netnography perspective -- Chapter 8. Consumer-brand relationship and use of the website in virtual communication in the luxury furniture industry -- Chapter 9. The usage of social networks and websites in international luxury brand communication: an example of the automotive sector -- Chapter 10. The rise of Islamic luxury: current trends -- Chapter 11. The role of relational marketing in specific contexts of tourism: a luxury hotel management perspective -- Chapter 12. Luxury counterfeiting: understanding supply, demand, and anti-counterfeiting strategies.
    摘要、提要註: "This book focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world"--
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-4369-6
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