國際企業
概要
| 作品: | 515 作品在 493 項出版品 493 種語言 | |
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書目資訊
大陸城市地區美語教育機構品牌形象及行銷滿意度對顧客忠誠度之影響 = The Effect of Brand Image and Marketing Satisfaction on Customer Loyalty : in Case of English Tutorial Centers in Urban China
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美日不動產證卷化資產報酬與股票關聯性之實證研究 = An empirical investigation of relationship between REITs reture and stock reture : case of USA and Japan
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次貸風暴前後台、美、日不動產證券化資產、股票與債券之關聯探討 = The interactive analysis among RETTs, stocks and bonds in Taiwan, USA and Japan before and after subprime mortgage crisis
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外籍勞工勞資關係、組織公平與負面行為之關聯性研究 = The research of the relationships among labor relations, organizational justice, and negative behaviors in foreign labors
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智慧型手機品牌知名度、品牌形象影響購買意願之研究 = The effects of brand awareness and brand image on purchase intention-a case study of smart phone
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利率、匯率與外資投資策略之探討 = The strategy analysis among interest rate exchange rates and foreign institutional investment
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跨國連鎖量販店品牌聯想、知覺風險與購買意願之影響研究 A study on the inter-relationship among brand association of multinational hypermarkets
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跨國企業量販店品牌形象與顧客忠誠度關係之研究 = A study on the relationship betwer brand image and customer loyalty in hypemarkets of multinational corporations
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知名進口嬰幼兒奶粉品牌形象與產品品質對顧客忠誠度影響之研究 = A study of the effect on brand image and product quality on customer loyalty to the weel - known imported infant formula
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歐日系進口保養品之來源國形象、品牌形象與品牌忠誠度之關係研究 = The relationship among country-of-orgin image, brand image and brand Loyalty for European and Japanese imported skincare products
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國際知名品牌贈品促銷購買意願之研究 = The study on the influence of premiumn promotion and purchase intention well-know brand-an example of digital camera products : 以數位相機為例
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黃金市場中現貨與期貨價格之關聯性分析 = The relationship between spot and futures prices : evisence in gold market
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來源國印象、顧客權益與產品吸引力關係之研究 = A study of relationships among country-of-origin, customer equity and product attractiveness
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知覺風險與服務補救對顧客忠誠度之影響研究 = A study on perceived ricks and service recovery to the customer loyalty-cross-broder fast food enterpries as an example : 以跨國速食業為例
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重新檢驗金融海嘯期間東協四國股、匯市間之關聯性 = Reexamining the relationship between ASEAN4'S stock and exchange market in the period of financial tsunami
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國際企業人才管理之研究 = Talent management in international business : a case study on X company in Mainland China's High - tech industry : 中國大陸高科技業X公司之個案探討
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兩岸主要入口網站服務品質、關係價值對行為意向之影響 = The effect of web service quality , relationship value on behavioral inteneions in Taiwan and Mainland China
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運用科技接受度模型探討兩岸Wii遊戲機玩家之消費行為之研究 = A study of the technology acceptance model adapted for Wii players in mainland China and Taiwan
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國際化與下方風險非線性關係之研究 = Nonlinear relationship between internationalization and downside risk
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上海世博會遊客之參訪動機與體驗對滿意度影響之研究 = The effectiveness among vistors' motivation, experience and satisfaction of shanghai world expo 2010
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企業員工職場靈性與幸福感之研究 = A study on employees' workplace spirituality and well-being : 以某跨國公司為例; A case study of X multinational corporation
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個人工作契合度對組織政治行為影響之研究 = The study of the relationship between person-Job fit and organizational political behavior
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台韓外資投資交易資訊效率性，動能策略之探討 = The study of information efficiency and momentum strategies of foreign institutional investor investment in Taiwan and korea stockmarket
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兩岸知名運動鞋品牌延伸對品牌權益影響之研究 = A study of brand extension and brand equity of famous athletic shoes brands in Taiwan and Mainland China
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蒙古農業產品進入外國市場之探討性研究 = An exploratory study of the condition for mongolian agro-product access to foreign markets
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促銷活動與品牌形象對顧客忠誠度的影響 = The influence of sales promotion and brand image on customer loyalty : 以跨國家具量販店為例; A case study of furnishings multinational hypermarkets
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中部雙語幼稚園品牌形象與顧客滿意度關係之研究 = Study on the correlation between brand image and customer satisfaction in bilingual kindergarten schools in Taichung
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無印良品之市場導向與再購意願之研究 = A study of MUJI's market orientation and repurchase intention : 以知覺價值為干擾; Moderated by product value
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消費者類型、產品種類對電視購物與網際網路購物態度影響之探討 = The influence of consumer types and product categories on buying attitude through television or internet shopping channels
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次貸風暴對美國與亞洲主要股市關聯性之影響 = The Impact of Subprime Crisis on the Dependence between the US and the Asian Stock Markets
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探討影響美國電子產業之資本結構的因素 = Exploring the determinants of capital structure in US electronics industry : 以動態追蹤模型分析; Evidence from a dynamic panel model
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探討債券價格與利率之動態關聯性分析 = The dynamic relationship between bond prices and interest rates:Empirical evidence for the five PIIGS of European union : 以歐盟五豬為例
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原油價格與股價關係之探討 = The relationship between petroleum and stock prices : 以美國航空業為例; Evidence from U.S. airline industry
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體驗行銷對顧客滿意度之影響 = The influence of experiential marketing on customer satisfaction : 以法系家樂福與美系好市多量販店為例; A case study of carrefour and costco
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以Panel VAR 方法探討原油價格對美國石油化學工業的影響 = The shock of oil price on petrochemical industry in USA : A Panel VAR approach
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CEO的薪酬與公司績效的關聯性分析 = The relationship between CEO compensation and firm performance : Evidence from a dynamic panel model; 以動態追蹤模型分析
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以Panel VAR 方法分析亞洲四個經濟體之股、匯市動態關係 = The dynamic relationship between stock prices and exchange rates in four Asian economies : Evidence from panel VAR method
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購買力平價之實證分析 = An empirical analysis of purchasing power parity : Evidence from the Asean-5; 以東協五國為例
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未拋補利率平價說之實證分析 = An empirical analysis of uncover interest parity : Evidence from the four PIGS of European union; 以歐盟四豬為例
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探討石油價格對股票市場報酬衝擊之影響 = The impact of oil price shocks on stock market returns : Comparing the G-7countries; G-7國家的比較分析
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國際化妝品在台銷售之品牌形象與價格對購買意願之影響 = The influences of brand image and price to purchase intention of international cosmetics sell in Taiwan
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跨國企業員工工作滿足、文化智商與離職傾向關係之研究 = A study of the relationships among transnational corporation's employee job satisfaction, cultural intelligence and turnover intention
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跨國企業顧客參與、員工情緒勞務與員工工作投入關係之研究 = A study of the relationships among transnational corporation's customer participation, employee emotional labor and job involvement
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新興工業國家之美國存託憑證(ADR)與風險因子之關聯性研究 = A Study of the Relationship between the American Depositary Receipts(ADR)and the Risk Factors of the Emerging Industrial Countries
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消費者對企業社會責任態度、國族主義對購買意願之研究 = A Study of Consumer's Attitude Towards Corporate Social Responsibility and the Influence of Ethnocentrism on Purchase Intention
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服務接觸與顧客關係 = Service Encounter and Customer Relationship : 異國餐廳與本土餐廳顧客經驗之探討; The Customer Experiences Research of The Exotic Restaurants and Local Restaurants
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金融海嘯前後外資投資台、韓股市電子產業之研究 = The Study on Foreign Institutional Investor Investment in Electronics Industry in Taiwan and Korea before and after the Financial Tsunami
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顧客參與與員工創造力之關係 = The relationship between customer participation and employee creativity
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金融海嘯前後總體經濟變數對兩岸橡膠產業股價影響之探討 = The influence of macroeconomic variables to rubber industry stock price in Taiwan and China before and after financial tsunami
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均衡實質匯率對外幣定存損益之分析 = The analysis of equilibrium real exchange rate on return of foreign deposit : 以新台幣兌澳幣為例; Case of NTD to AUD
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購後處置意向之研究 = The study of disposition intentions of consumer's post-purchase : 以國際精品為例; The example of global luxury brand
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來源國印象、流行焦慮與衝動性購買傾向之研究 = Relationships among country-of-origin image, fashion anxiety and impulsive buying tendency
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連鎖咖啡店的品牌聯想形象對延伸產品契合度與購買意願之影響 = The influence of chain coffee shops' brand associated image on extension product fitness and purchase intention
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品牌形象、負面口碑對忠誠度之影響 = The impact of brand image, negative word-of-mouth on loyalty : 以跨國品牌Y牌機車為例; Y motorbike as example
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The determinants of capital structure choice in international inter-firm innovational collaboration = 國際策略聯盟之資本結構影響變因研究
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風險溝通與旅遊倫理關係之研究 = A Study of Relationship between Risk Communication and Tourism Ethics
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應用品質機能展開於資訊安全設計以符合優質企業認證之研究 = A Study on QFD Applying to Enterprise's Information Security Design for Meeting Cerification of the Authorized Economic Operator
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中華職棒外籍與本國籍野手個人績效之比較研究 = Comparative Study of the Performances between Foreign Domestic Infielders in Chinese Professional Baseball League
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台灣製鞋業海外投資區位之選擇及決策模式 = The Empirical Study of Overseas Investmrnt Location Choice and Decision : 以A公司為實證; A Taiwan's Footwear Manufacturing Compant
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來源國印象、產品熟悉度與消費者態度關係之研究 = Relationship among Impression of the Coumtry of Origin, Product Familiarity and Consumer Attitudes
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職棒投手績效評估 = Evaluatuing the Performance of ProFessiomal Pitchers : 本國籍與外籍球員之比較; The Compaeison of Local and Foreif Players
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關係利益與顧客猶豫關係之研究 = The Relationship between Relationship Benefits and Customer Hesitation
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A Study on Perceptual Depreciation and Product Rarity for Online Exchange Willingness of Second-Hand Goods = 知覺折舊性和產品稀有性二手商品線上交換意願之研究
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兩岸連鎖餐飲業服務品質、知覺價值和顧客滿意度對購買意圖之研究 = A Study on Cross-Strait Chain Restaurant Service Quality、Perceived Value and Customer Satisfaction to Purchase Intention
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以階層線性模式探討知覺賦閒和員工沉默之間的關係 = Using Hierarchical Linear Modeling to Explore the Relationship between Perceived Loafing and Employee Silence
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A Study on Resale Willingness of Second-Hand Goods Using the Views of Perceptual Depreciation and Resource Base = 運用知覺折舊與資源基礎觀點探討二手商品轉售意願
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知覺風險與產品涉入程度對購買意願關係之研究 = The Relationship among Perceived risk, Product Involvement, and Purchase Intention-An Example of Import the USA beef : 以進口美國牛肉為例
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上市櫃公司CEO特質與企業社會責任之關聯性探討 = The Relationship between CEO Traits and Corporate Social Responsibility
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組織氣候對工作投入之影響 = The Effects of Organizational Climate on Job Involvement-Job Security and Organizational Commitment as Mediators : 以工作安全感與組織承諾為中介變數
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組織氣候對員工創造力之影響 = The Effects of Organizational Climate on Employee Creativity－Self-Efficacy andEmployee Well-Being as Mediators : 以自我效能與員工幸福感為中介變數
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行銷滿意度、服務品質感受對顧客忠誠度之影響 = The Effect of Marketing Satisfaction and Service Quality on Customer Loyalty—Using Starbucks as An Example : 以星巴克為例
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探討虛擬社群使用者隱私顧慮與信任對網路社群中社團分類的影響 = Effects of social networking users’privacy concerns and trust on society categories—Facebook as a study example : 以Facebook為例
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金融風暴前後已開發國家之類股指數連動性研究 = The Dynamic Interrelationship between Industrial Indices of the Developed Countries：Evidence from the Pre- and Post-Financial Crisis
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金磚四國之類股指數連動性研究 = The Dynamic Interrelationship Between Industrial Indices of the BRICs
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影響 Facebook 打卡行為意圖因素之探討 = Factors Affecting the Check-in Behavioral Intentions on Facebook
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外商銀行與本國銀行的信用卡業務對銀行經營績效之研究 = How Credit Cards Affect the Performance of Commercial Banks? Evidence from Foreign and Domestic Banks in Taiwan
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The Efficient Market Hypothesis and Co-movement Between Stock Market and REITs Market in USA and Taiwan = 台美股市與不動產證券化資產的有效性與共移分析
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智慧型手機消費者生活型態、產品涉入對購買決策之影響 = The Influences of Life Style and Product Involvement on Purchase Decision for Smart Phone Consumers
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國際新創企業策略聯盟之事件行銷法 = The Event Marketing of International New Ventures Strategic Alliances
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遊戲機使用動機、滿意度與忠誠度之研究 = A Study on User's Motivation, Satisfaction, and Loyalty for Video Game Gonsoles
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臺灣與主要貿易國間股市之動態連動性研究 = The Dynamic Interrelationship between Stock Markets of Taiwan and Its Main Trading Partners
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消費者我族主義與國片觀賞意願相關性之研究 = The Research of Ethnocentrism and Willingness of Seeing Taiwan Movie : 以涉入程度為干擾變項; Moderating Effect of Involvement
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大學生運動鞋品牌偏好對行為意圖之影響 = The Influence of Sneaker's Brand Preference on Behavior Intentions for College Stufents
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運用DEA評估台灣金融控股公司經營績效 = Use the Operating Performance of the DEA Assessment of Taiwan's Financial Holding Company
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流行文化涉入與消費者購物價值觀對購買意願之影響 = The Influence of Popular Culture Involvement and Consumer Shopping Values On Purchase Intention
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歐債危機前後歐元匯率波動對台灣對歐盟出口影響之研究 = A Study of the Euro Exchange Rate Volatilities Affect on Taiwanese Export to EU around European Debt Crisis
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兩岸經濟合作架構協議簽署前後風險因子對生技醫療類股影響之研究 = A Study of Risk Factors Effect on Taiwanese Biotechnology and Medical Stocks around the Signature of the ECFA
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個體差異與賦閒受害之關係探討 = An Empirical Investigation of the Influence of Individual Differences on Target of Loafing
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品牌聯想、品牌形象對顧客購買意願的影響 = Research of Effect on Customer's Purchase Intention between Brand Association and Brand Image : 以智慧型手機品牌為例之研究
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主部屬之動機特質對賦閒受害之影響 = The Effects of Motivational Traits of Supervisor and Subordinate on Target of Social Loafing
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The Determine Factors and Influence Analysis of Foreign Direct Investment (FDI) in Vietnam after Financial Tsunami = 金融海嘯後越南國外直接投資決定因子之探討與分析
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服務金三角與顧客價值鏈對品牌權益之影響─以陶瓷品牌「台華窯」為例 = The Service Triangle and the Effect of Customer Value Chain on Brand Equity-A Case Study of Tai-Hwa Pottery Company
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歐債風暴前後台、港股市、不動產證券化資產與債券之關聯探討 = The Interactive Analysis among Stocks, REITs and Bonds in Taiwan and Hong Kong Before and after European Debt Crisis
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以階層線性模式探討國際經驗對職涯資本之影響 = Using Hierarcal Linear Modeling to Investigate the Influence of International Experience on Career Capital
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國際品牌故事行銷對品牌認同、知覺價值關係之研究 = The study of the relationship among Storytelling Marketing of International Brand, Brand identity and Perceived Value
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教師涉入程度對智慧型手機購買意願之影響 = The Effect of Involvement on Smartphone Purchase Intentions among Teachers:Country of Origin Image as a Moderating Variable : 以來源國形象為干擾變數
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進口綠色產品使用滿意度、信任與忠誠度關係之研究 = A Study of the relationship among the satisfication of using Imported Green Products, Trust and Loyalty
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國際企業員工之工作雕琢與組織公民行為關係之研究 = The Relationship between Job Crafting and Organizational Citizenship Behavior among Multinational Business Employees
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專業能力與風險溝通有效性關係之研究 = The Relationship between Professional Competences and Effectiveness of Risk Communication among Tour Leader : 以國際領隊為例
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病毒式行銷與消費者猶豫關係之研究 = The Study for the Relationship between Viral Marketing and Consumer's Hesitation
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國小教師大陸旅遊的動機與滿意度之研究 = A Study on the Mainland China Traveling Motivation and Satisfaction for the Elementary School Teachers in Taichung City : 以台中市為例
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擁擠知覺與排隊時間對口碑傳遞意願之影響 = The Impact of Perceived Crowding and Waiting Time on The Intention of Sending Word-of-Mouth-An Example of International Exhibition : 以國際展覽為例
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消費者知覺風險對口碑傳遞意願影響之研究 = The Impact of Consumers' Perceived Risk on the Intention of Word-of-Mouth Transmission-An Example of International Airlines : 以國際航空公司為例
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旅客海外旅遊知覺風險對口碑搜尋意願影響之研究 = The Influence of International Tourist's Perceived Risk on the Intention of Word-of-Mouth Seeking
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機場形象對服務品質滿意度影響之研究 = The Impact of Airport Image on Service Quality Satisfaction─An Example of Taiwan Taoyuan International Airport : 以桃園國際機場為例
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外籍配偶子女教養方式及學習成就之探討 = The Study of Relationship between the Education Style and Academic Achievement of the New Immigraant Children
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國際觀光飯店員工角色衝突與工作滿意度之研究 = The Relationship between Role Conflict and Job Satisfaction of International Tourist Hotel Employees
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不當督導、群體效力與反社會行為關係之探討 = Exploring the Relationships among Abusive Supervision, Group Potency, and Antisocial Behavior
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不當督導與反社會行為之關係 = Effect of Abusive Supervision on Antisocial Behavior: Mediating Roles of Ethical Climate and Social Well-Being : 以倫理氣候與社會幸福感為中介因子
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符號消費、消費價值與購買動機關係之研究 = Relationships among Symbolic Consumption, Consumption Value and Purchase Motivation─Take the Smart Phone as an Example : 以智慧型手機為例
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A Study of Consumer's Pre-order Behavior from Perceived value and Self-affirmation Perspectives = 以知覺價值與自我肯定之觀點探討消費者參與商品預購之意願
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東南亞觀光客對台灣旅遊意象與旅遊滿意度之研究 = A Study on Traveling Image toward Taiwan and Travel Satisfaction for Tourist of Southeast Asia
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文化衝擊、知覺組織支援與派外適應關係之研究 = A Study of the Relationships among Cultural Shock, Perceived Organizational Support and Expatriate Adaptation
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逆境商數、知覺組織支援與派外適應關係之研究 = Relationships among Adversity Quotient, Perceived Organizational Support and Expatriate Adaptation
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商店形象、知覺風險對知覺價值的影響 = The Impacts of Store Image. Perceived Risk on Perceived Value-Negative Message as a Moderator : 以負面訊息為干擾變數
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熱量知覺、知覺風險與知覺價值之關係 = The Relationships among Perceived Calorie, Perceived Risk and Perceived Value-Body Image as a Moderator : 兼論身體意象的干擾效果
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網路沉迷、人際關係與心理幸福感關係之研究 = A Study of the Relationships among Internet Addiction, Interpersonal Relationships and Psychological Well-Being
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美國生技製藥公司之研發費用與公司價值之關聯性研究 = The Relationship between R&D Expenses and Firm Value of Biotechnological and Pharmaceutical Stock-Listed Companies in USA
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情緒智力對情緒勞務的影響 = The Effects of Emotional Intelligence on Emotional Labor：Job Involvement as a Mediator : 以工作投入為中介變數
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知覺價值對消費者購買意願影響之研究 = A Study of the Influence of Perceived Value on Consumer Purchase Intention-Impression of Origin Country as a Moderator : 以來源國形象為干擾變數
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品牌知名度對消費者信任與購買意願之影響 = The Influence of Brand Awareness on Consumers' Trust and Purchase Intention-The Moderating Effect of Consumers' Animosity : 以消費者仇視為干擾效果
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健康食品之消費者知覺倫理與購物價值之研究 = A Study on Consumer Perceived Ethicality and Shopping Value of Health Food─Product Involvement as a Mediator : 以產品涉入為中介變數
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知覺文化衝擊與文化智商對外派意願影響之研究 = A Study of Influence on Perceived Cultural Shock and Cultural Intelligence to Expatriation Willingness
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文化智商、文化適應與派外適應關係之研究 = Relationships among Cultural Intelligence, Cultural Adaptation and Expatriate Adaptation
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文化認同、體驗價值與消費者價格敏感度關係之研究 = A Study on Relationships among Cultural Identity, Experiential Value and Consumer Price Sensitivity
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影響消費者創新產品採用之因素研究 = A Study on Factors Affecting Consumers' Adoption of Innovative Product：A Case of LINE : 以LINE通訊軟體為例
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創新產品屬性及知覺價值對採用意願之影響 = The Effect of Product Attributes and Perceived Value to Intention of Adoption: A Case of LINE : 以LINE為例
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從眾行為對保健食品再購意願影響之研究 = The Effect of Conformity Behavior on Repurchase Intentions of Health Food－ the Moderating Effects of Brand Image : 以品牌形象為干擾變數
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主管行為正直、效忠主管與部屬工作績效關係之研究 = A Study of the Relationships among Supervisor’s Behavioral Integrity, Loyalty to Supervisor And Subordinates’ Job Performance
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資本結構的重要決定變數：動態追蹤模型的實證 = Determinants of Capital Structure Using a Dynamic Panel Model
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探討東協九國之貿易開放與經濟成長的關聯性 = Trade Openness and Economic Growth in ASEAN－9：Bootstrap Panel Granger Causality Analysis : 以拔靴追蹤Granger因果關係法分析
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跨國公司企業形象、顧客滿意度與顧客忠誠度關係之研究 = A Study of the Relationships among Transnational Corporate Image, Customer Satisfaction and Customer Loyalty
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國際教育涉入對文化智商的影響 = The Influence of International Education Involvement on Cultural Intelligence：Extraverted Personality Trait as a Moderator : 以外向性人格特質為干擾
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國際策略聯盟組織之社會資本置入對知識型態與動態能力發展之研究 = The Study Of Social Capital, Knowledge Types, and Development of Dynamic Capabilities in International Alliance.
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比較旅館業與軟體業之動態資本結構選擇 = The Dynamics of Capital Structure Choice：A Comparison between Lodging Firms and Software Firms
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網路成癮、宅傾向、工作性質與工作雕琢關係之研究 = The Relationship among Internet Addiction, Nerd Tendency, Job Functions and Job Crafting
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兩岸連鎖書店員工顧客導向、滿意度及承諾對忠誠度影響之研究 = The Relationship among Customer Orientation, Satisfaction, Commitment and Loyalty in Cross-Strait Bookstore Chains
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以BOCR觀點探討知覺價值對購買意願研究 = The Intention on The Perceived Value and Based on The BOCR: Taking ERG Appeals and Promotion Strategy : 以ERG訴求與促銷策略為干擾變項
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海峽兩岸經濟合作架構協議後兩岸三地股市之比較分析 = Stock market analysis among China, Taiwan, and Hong Kong after Cross-Strsits Economic Cooperration Framework
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員工倫理行為傾向與弊端揭發之研究-以員工忠誠度為干擾 = The study of Employee Ethical Behavior and Whistle-Blowing-The Employee Loyalty as a Moderator
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量化寬鬆前後台美股市、基金與債券之比較分析 = The study of Stock Market, Funds and Bonds between Taiwan and U.S. before and after the Quantitative Easing
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消費者宅傾向與網路購物意願之相關研究 = A Study of Relationship between Otaku Disposition and e-Purchase Intention-Perceived Risk as a Mediator : 以知覺風險為中介變數
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工作壓力、從眾行為與宅傾向關係之研究 = A Study of the Relationship among Job-Pressure, Conformity and Otaku Disposition
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網路使用者人格特質、網路社會認同感與主觀幸福感之相關研究 = Personality Traits, Virtual Social Identity and Subjective Well-Being among Internet User
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教師文化智商對教學效能影響之研究 = The Effect of Cultural Intelligence on Teaching Effectiveness－ Population Diversity as a Moderator : 以族群多元化為干擾變數
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轉換型領導對文化智商影響之研究 = The Effect of Transformational Leadership on Cultural Intelligence–Population Diversity as a Moderator : 以族群多元化為干擾變數
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國際企業員工之工作壓力與宅傾向關係之研究 = A Study of the Relationship between Job Pressure and Otaku Disposition of MNC’s Employees - Generation as a Moderator : 以世代為干擾變數
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消費者宅傾向與衝動性購買關係之研究 = The Relationship between Otak Disposition and Impulse Buying Behavior of Consumer-Shopping Environment as a Moderator : 以購物環境為干擾變數
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工作壓力與宅傾向關係之研究 = A Study of the Relationship between Job-Pressure and Otaku Disposition-Personal Stress Resistance as a Moderator : 以個人抗壓性為干擾變數
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宅傾向與從眾行為之相關研究 = A Study of the Relationships between Otaku Disposition and Conformity- Cohesion of Virtual Community as a Mediator : 以虛擬社群凝聚力為中介變數
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消費者宅傾向與衝動性購買關係之研究 = The Relationship between Otaku Disposition and Impulse Buying Behavior of Consumer- Locus of Control as a Moderator : 以內外控人格特質為干擾變數
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手機遊戲療癒效果之研究 = The Study of the Effects of Healing through Mobile Games—An Example of Multinational App Game : 以跨國App遊戲為例
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以直覺理論探討故事行銷效果 = Exploring the Effects of Story Marketing from the Perspective of Heuristic Theory – A case of a Mirco-film for International Brand : 以某國際品牌微電影為例
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以關係連結模式探討動漫迷購買意願 = The Influence of Relational Bonds to ACG Fan Purchase Intention –The Case of ACG Exhibition : 以國際動漫展為例
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消費者抵制行為與影響因素之探討 = Consumer Boycott Behavior and its Influencing Factors－the Case of Breaking Off eTag Program : 以eTag退租為例
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高涉入商品的品牌、商店形象一致性，服務品質與購買意願之研究 = The Study of Brand Image and Store Image Consistency, Service Quality and Purchase Intension - The Luxury Handbag : 以精品名牌包為例
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國際高股權結構組織之生涯資本、知識管理與動態能力關係研究 = The Relationships Among Career Capital, Knowledge Managegment, and Dynamic Capabilities in International Hierarchy Organizations
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品牌知名度對知覺品質與購買意願之影響 = The Influence of Brand Awareness on Perceived Quality, Consumer’ Need for Uniqueness and Purchase Intention : 以消費者獨特性需求為干擾
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價值取向對揭發弊端之影響 = The Influence of Value Orientation on Whistleblowing-Social Support as a Mediator : 以社會支持為中介變數
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領導者與部屬交換關係及工作敬業關係之研究 = The Relationship between Leader-member Exchange and Work Engagement
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不同國家旅客旅遊滿意度對傳遞口碑意願影響之研究 = The Study of Different Countries Travelers Passing Word of Mouth for Travel Satisfaction
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商店氣氛與促銷方式對消費者非計畫性購買行為影響之研究 = A Study on Influence of Store Atmosphere and Sales Promotion on Consumer’s Unplanned Purchase Behavior
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組織氣候對辦公室團購動機與購後認知失調影響之研究 = A Study on the Influence of Organizational Climate for Office GroupBuying Motivations and Post-purchase Cognitive Dissonance
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旅遊與風味美食部落格的來源可信度及其體驗對購後認知失調之關係探討 = A Study of the Travel and Local Cuisine Blog’s Source Credibility and its Experience on Post-purchase Cognitive Dissonance
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線上遊戲從眾行為、新線上遊戲體驗與轉換行為之研究 = The Study of Online Game Herd Behavior, New Online Game Experience and Conversion Behavior
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團隊成員交換關係與工作敬業關係之研究 = The Relationship between Team Member Exchange and Work Engagement
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國際觀光旅館品牌權益、顧客承諾與顧客公民行為之關係探討 = The Relationships among Brand Equity,Customer Commitment and Citizenship Behaviors of Internation Tourist Hotels
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探討正式制度與非正式制度對外商銀行之績效影響 = Effects of Formal Institutions and Informal Institutions on the Performance of Foreign Banks
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壽險從業人員赴大陸工作意願之研究 = The Study on the Willingness of Life Insurance Practitioners to be Expatriates in Mainland China
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外國旅客來台旅遊動機對傳遞口碑的影響 = The Impact of Travel Motivation on Word-of-Mouth－Study Foreign Tourists Travel to Taiwan
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醫美團購App有效性對消費者再購意願關係之探討 = The Study for the Relationship between Medical Cosmetology Group-Buying App Effectiveness and Consumer's Repurchase Intention
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新興股票市場的石油價格風險 = Oil Price Risk in the Emerging Stock Market：An Industry Perspective : 以產業觀點分析
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兩岸消費者購買日系品牌服是影響因素之比較研究 = Factors affecting consumers' purchase intention toward the Japanese brand apparels : An empirical study in Taiwan and mainland China
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經常帳赤字與維持性問題的探討 = An investigation of current account deficit sustainability : 跨國的實證研究; International evidence
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促銷形式對消費者購買意願之研究 = The study of promotion type on consumer purchasing intention : 以國際知名化妝品牌為例; The example of internationally renowend cosmetic products
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企業併購預測方法之探討 = Methods of predicting a merger & acquisition : 以電子業為例; A case of electronic industry
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金融海嘯前後外資投資台、韓股市電子產業之研究 = The study of foreign institutional investor investment in electronics industry in Taiwan and Korea before and after the financial tsunami
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考慮金融海嘯因素之美國銀行危機預警模型 = Early Warning Systems of Banks in United States：After the Subprime Crisis
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風險溝通與旅客猶豫不決關係之研究 = A Study of the Relationship between Risk Communication and Tourist Hesitation
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品牌知名度、知覺風險、產品知識與消費者購買意願關係之研究 = The Research of Brand Awareness, Perceived Risk and Product Knowledge on Consumers' Purchase Intention : 以平板電腦為例
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兩岸幼教市場家長之服務品質知覺、滿意度對口碑傳播效應影響之研究 = The Effect of Service Quality, Satisfaction on Word of Mouth: A Case of the Early Childhood Education Market on Cross Strait
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金融風暴前後股票、債券以及REIT報酬間之連動性研究 = A Study on the Linkage among Stock, Bond and REIT Returns in the Pre-and Post-Financial Crisis Periods
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來源國國家形象及品牌形象與顧客滿意度的關係 = The Relationship among Country Image, Brand Image and Customer Satisfaction─the Moderating Effects of Product Type : 以商品類型為干擾變數
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全球能源基金、太陽能類股、世界能源指數與國際油價之關聯性分析 = A Study of the Relationship among the Global Energy Funds, Solar Stocks, World Energy Index and International Oil Prices
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置入性行銷認同度與消費者猶豫關係之研究 = The Relation between Product Placement Recognition and Consumer Hesitation
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(書目-語言資料,印刷品)
線上團購信任度與消費者猶豫關係研究 = The Relation between Online’s Group Buying of trust and Consumer’s Hesitation
by:
(書目-語言資料,印刷品)
病毒式行銷認同度與顧客愉悅關係之研究 = The Study for the Relationships between Viral Marketing Recognution and Consumer's Delight
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(書目-語言資料,印刷品)
國內外觀光客之夜市體驗、情緒與購物價值之研究 = A Study of Tourists’ Experience, Emotion and Shopping Value in Taiwan’s Night Market
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(書目-語言資料,印刷品)
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