| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 杜威分類號: |
658.8/72 |
| 書名/作者: |
Tools and techniques for implementing international e-trading tactics for competitive advantage/ Yurdagul Meral, editor. |
| 其他作者: |
Meral, Yurdagul, |
| 出版者: |
Hershey, Pennsylvania : : IGI Global,, 2019. |
| 面頁冊數: |
1 online resource (xiv, 395 p.) |
| 標題: |
Electronic commerce. |
| 標題: |
Strategic planning. |
| 標題: |
Personnel management. |
| ISBN: |
9781799800378 (ebk.) |
| ISBN: |
9781799800354 (hbk.) |
| ISBN: |
9781799800361 (pbk.) |
| 書目註: |
Includes bibliographical references and index. |
| 內容註: |
Chapter 1. The role of e-HRM practices on digital era -- Chapter 2. Servqual-based performance analysis of agricultural financing in e-banking industry: an evaluation by IT2 fuzzy decision-making model -- Chapter 3. Effects of Internet on tourism marketing: an empirical analysis about online tourism -- Chapter 4. An empirical study on the relationship between economic growth and e-commerce -- Chapter 5. Examination of the extent and effects of strategic management on e-commerce companies -- Chapter 6. Electronic payment systems in electronic commerce -- Chapter 7. Electronic trade and electronic presentation of export documents in documentary credits -- Chapter 8. E-retailing practices in mobile marketing: the case of Getir application -- Chapter 9. E-trading decision making: an integrated digital marketing approach with theory and cases -- Chapter 10. New economy, e-commerce businesses, and e-businesses: types, similarities, and differences -- Chapter 11. The effect of consumer emotions on online purchasing behavior -- Chapter 12. Understanding shopping behaviors with category- and brand-level market basket analysis -- Chapter 13. Digitalization of human resources: e-HR -- Chapter 14. Examination of effects of competitive strategies on the e-commerce companies in terms of achieving sustainable competitive advantage -- Chapter 15. Data mining-based evaluating the customer satisfaction for the mobile applications: an analysis on Turkish banking sector by using it2 fuzzy dematel. |
| 摘要、提要註: |
A collection of innovative research on the methods and applications of knowledge in both theoretical and practical skills of intelligent robotics and mechatronics. While highlighting topics including green technology, machine learning, and virtual manufacturing, this book is ideally designed for researchers, students, engineers, and computer practitioners seeking current research on developing innovative ideas for intelligent robotics and autonomous and smart interdisciplinary mechatronic products. |
| 電子資源: |
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-0035-4 |