大葉大學圖書館 |

The language of cosmetics advertising[electronic resource] /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	659.1042
書名/作者:	The language of cosmetics advertising/ by Helen Ringrow.
作者:	Ringrow, Helen.
出版者:	London : : Palgrave Macmillan UK :, 2016.
面頁冊數:	xiii, 118 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
標題:	Advertising - Cosmetics.
標題:	Communication in marketing.
標題:	Sociolinguistics.
標題:	Corpora (Linguistics)
標題:	Linguistics.
標題:	Corpus Linguistics.
標題:	Gender Studies.
標題:	Discourse Analysis.
標題:	Popular Science in Medicine and Health.
標題:	Cultural Studies.
ISBN:	9781137557988
ISBN:	9781137557971
內容註:	- Chapter 1: Beauty advertising in a cross-cultural context -- Chapter 2: Language, gender, and advertising -- Chapter 3: Problems and Solutions: Pursuing the youthful, ideal body -- Chapter 4: Femininity as a sensual identity -- Chapter 5: Scientised beauty advertising discourse: with peptides or paraben-free? -- Chapter 6: The case for Feminist Critical Discourse Analysis.
摘要、提要註:	This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the claims made, the topic of cosmetics advertising discourse is examined using Feminist Critical Discourse Analysis. One common theme underlying most cosmetics advertising discourse is that the female body always requires 'work' to fix its 'problems': flat skin, dry hair, and so on. The author uses themes of language and gender, media and identity, and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first step towards challenging these ideas and thinking about alternatives. Helen Ringrow is Lecturer in Communication Studies and Applied Linguistics at the University of Portsmouth, UK. Prior to this, she completed her PhD in Linguistics at Queen's University Belfast, Northern Ireland, where she also contributed to undergraduate teaching on language and power.
電子資源:	http://dx.doi.org/10.1057/978-1-137-55798-8

The language of cosmetics advertising[electronic resource] /
Ringrow, Helen.

The language of cosmetics advertising[electronic resource] /by Helen Ringrow. - London :Palgrave Macmillan UK :2016. - xiii, 118 p. :ill., digital ;24 cm.

- Chapter 1: Beauty advertising in a cross-cultural context -- Chapter 2: Language, gender, and advertising -- Chapter 3: Problems and Solutions: Pursuing the youthful, ideal body -- Chapter 4: Femininity as a sensual identity -- Chapter 5: Scientised beauty advertising discourse: with peptides or paraben-free? -- Chapter 6: The case for Feminist Critical Discourse Analysis.

This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the claims made, the topic of cosmetics advertising discourse is examined using Feminist Critical Discourse Analysis. One common theme underlying most cosmetics advertising discourse is that the female body always requires 'work' to fix its 'problems': flat skin, dry hair, and so on. The author uses themes of language and gender, media and identity, and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first step towards challenging these ideas and thinking about alternatives. Helen Ringrow is Lecturer in Communication Studies and Applied Linguistics at the University of Portsmouth, UK. Prior to this, she completed her PhD in Linguistics at Queen's University Belfast, Northern Ireland, where she also contributed to undergraduate teaching on language and power.

ISBN: 9781137557988

Standard No.: 10.1057/978-1-137-55798-8doiSubjects--Topical Terms:

671678
Advertising
--Cosmetics.

LC Class. No.: HF6161.C77 / R56 2016

Dewey Class. No.: 659.1042

The language of cosmetics advertising[electronic resource] /
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