The neuroscientific basis of success...
Maiocchi, Marco.

 

  • The neuroscientific basis of successful design[electronic resource] :how emotions and perceptions matter /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 745.2019
    書名/作者: The neuroscientific basis of successful design : how emotions and perceptions matter // by Marco Maiocchi.
    作者: Maiocchi, Marco.
    出版者: Cham : : Springer International Publishing :, 2015.
    面頁冊數: xiv, 108 p. : : ill., digital ;; 24 cm.
    Contained By: Springer eBooks
    標題: Industrial design - Psychological aspects.
    標題: Affective neuroscience.
    標題: Engineering.
    標題: Engineering Design.
    標題: Industrial, Organisational and Economic Psychology.
    標題: Neurosciences.
    標題: Industrial Design.
    ISBN: 9783319028019 (electronic bk.)
    ISBN: 9783319028002 (paper)
    內容註: Emotions and design methodologies -- Design as evolutionary discipline -- Emotions and design -- Perception and emotions -- Metaphors and design -- The Design Process -- Case studies -- Future developments.
    摘要、提要註: The term design today encompasses attributes of artifacts that go beyond their intended functions, imbuing them with new meanings. Those meanings are deeply related to the emotions perceived by the users. This book investigates the findings deriving from the neurosciences that are relevant to design. Drawing upon up-to-date neuroscientific knowledge, the authors define what an emotion is, examine the relationship between perceptions and emotions, and discuss the role of metaphoric communication. Particular attention is paid to those elements of perception and metaphoric interpretation that cause the emotions to rise. Consequences for the design process are then considered, and a design process is proposed that takes into account emotional impacts as one of the goals. A solid scientific approach to the subject is maintained throughout, and understanding is facilitated by the inclusion of a rich collection of successful design artifacts, the emotional aspects of which are analyzed.
    電子資源: http://dx.doi.org/10.1007/978-3-319-02801-9
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