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[ subject:"Brand name products" ]
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Brand management[electronic resource...
~
Bjerre, Mogens, (1959-)
Brand management[electronic resource] :research, theory and practice /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
杜威分類號:
658.827
書名/作者:
Brand management : research, theory and practice // Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
作者:
Heding, Tilde.
其他作者:
Knudtzen, Charlotte F.
出版者:
Abingdon, Oxon ; : Routledge,, 2008.
面頁冊數:
xviii, 267 p. : : ill. ;; 24 cm.
標題:
Brand name products - Management.
標題:
Branding (Marketing)
ISBN:
9780203996171 (e-book : PDF)
ISBN:
9780415443265 (hbk.)
書目註:
Includes bibliographical references and index.
電子資源:
Click here to view
Brand management[electronic resource] :research, theory and practice /
Heding, Tilde.
Brand management
research, theory and practice /[electronic resource] :Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. - Abingdon, Oxon ;Routledge,2008. - xviii, 267 p. :ill. ;24 cm.
Includes bibliographical references and index.
Mode of access: World Wide Web.
ISBN: 9780203996171 (e-book : PDF)Subjects--Topical Terms:
339641
Brand name products
--Management.
LC Class. No.: HD69.B7 / H43 2008
Dewey Class. No.: 658.827
Brand management[electronic resource] :research, theory and practice /
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