Kaufmann, Hans Ruediger, (1958-)
Overview
| Works: | 2 works in 0 publications in 0 languages | |
|---|---|---|
Titles
Encouraging participative consumerism through evolutionary digital marketing[electronic resource] :emerging research and opportunity /
by:
Kaufmann, Hans Ruediger, (1958-); Manarioti, Agapi, (1979-)
(Language materials, printed)
Handbook of research on consumerism in business and marketing :concepts and practices /
by:
Kaufmann, Hans Ruediger, (1958-); Panni, Mohammad Fateh Ali Khan, (1981-)
(Language materials, printed)
Customer-centric marketing strategies[electronic resource] :tools for building organizational performance /
by:
IGI Global.; Kaufmann, Hans Ruediger, (1958-); Panni, Mohammad Fateh Ali Khan, (1981-)
(Language materials, printed)