Languages
McDonald, Malcolm.
Overview
| Works: | 1 works in 8 publications in 1 languages | |
|---|---|---|
Titles
Marketing value metrics :a new metrics model to measure marketing effectiveness /
by:
Maklan, Stan.; McDonald, Malcolm.; Mouncey, Peter.
(Language materials, printed)
Marketing accountability[electronic resource] :how to measure marketing effectiveness /
by:
McDonald, Malcolm.; Mouncey, Peter.; ebrary, Inc.
(Language materials, printed)
Marketing plans[electronic resource] :how to prepare them, how to use them /
by:
McDonald, Malcolm.; Wilson, Hugh, (1962-)
(Electronic resources)
Market segmentation[electronic resource] :how to do it and how to profit from it /
by:
Dunbar, Ian, (1951-); McDonald, Malcolm.
(Electronic resources)
Marketing plans for services[electronic resource] :a complete guide /
by:
Frow, Pennie.; McDonald, Malcolm.; Payne, Adrian.
(Electronic resources)
Marketing and finance[electronic resource] :creating shareholder value /
by:
McDonald, Malcolm.; Smith, Brian D. (1961-); Ward, Keith, (1949-)
(Electronic resources)
Creating powerful brands /
by:
De Chernatony, Leslie, (1953-); McDonald, Malcolm.; Wallace, Elaine.
(Language materials, printed)
Key account management[electronic resource] :the definitive guide /
by:
McDonald, Malcolm.; Woodburn, Diana.
(Electronic resources)
Marketing and finance :creating shareholder value /
by:
McDonald, Malcolm.; Smith, Brian D. (1961-); Ward, Keith, (1949-)
(Language materials, printed)