大葉大學圖書館 |

登入

回首頁

Marketing accountability[electronic ...

McDonald, Malcolm.

Marketing accountability[electronic resource] :how to measure marketing effectiveness /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.80072
書名/作者:	Marketing accountability : how to measure marketing effectiveness // Malcolm McDonald and Peter Mouncey.
作者:	McDonald, Malcolm.
其他作者:	Mouncey, Peter.
出版者:	London ; : Kogan Page,, 2009.
面頁冊數:	viii, 293 p. : : ill.
標題:	Marketing - Management.
標題:	Marketing - Cost effectiveness.
ISBN:	9780749457525 (ebook)
ISBN:	9780749453862
ISBN:	0749453869
書目註:	Includes bibliographical references and index.
電子資源:	An electronic book accessible through the World Wide Web; click to view

Marketing accountability[electronic resource] :how to measure marketing effectiveness /
McDonald, Malcolm.

Marketing accountabilityhow to measure marketing effectiveness /[electronic resource] :Malcolm McDonald and Peter Mouncey. - London ;Kogan Page,2009. - viii, 293 p. :ill.

Includes bibliographical references and index.

Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.

Available via World Wide Web.

ISBN: 9780749457525 (ebook)Subjects--Topical Terms:

337196
Marketing
--Management.Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF5415.13 / .M369159 2009eb

Dewey Class. No.: 658.80072

Marketing accountability[electronic resource] :how to measure marketing effectiveness /
LDR:01072nam 2200265Ia 4500 001 333026
003 CaPaEBR
005 20101126125409.0
006 m u
007 cr cn|||||||||
008 110609s2009 enka sb 001 0 eng d
010 $z 2009001273
020 $a 9780749457525 (ebook)
020 $a 9780749453862
020 $a 0749453869
035 $a (OCoLC)647818294
035 $a ebr10309991
040 $a CaPaEBR $c CaPaEBR
050 1 4 $a HF5415.13 $b .M369159 2009eb
082 0 4 $a 658.80072 $2 22
100 1 $a McDonald, Malcolm. $3 388788
245 1 0 $a Marketing accountability $h [electronic resource] : $b how to measure marketing effectiveness / $c Malcolm McDonald and Peter Mouncey.
260 $a London ; $a Philadelphia : $b Kogan Page, $c 2009.
300 $a viii, 293 p. : $b ill.
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. $b Palo Alto, Calif. : $c ebrary, $d 2009. $n Available via World Wide Web. $n Access may be limited to ebrary affiliated libraries.
650 0 $a Marketing $x Management. $3 337196
650 0 $a Marketing $x Cost effectiveness. $3 388790
655 7 $a Electronic books. $2 local $3 336502
700 1 $a Mouncey, Peter. $3 388789
710 2 $a ebrary, Inc. $3 336638
856 4 0 $u http://site.ebrary.com/lib/dayeh/Doc?id=10309991 $z An electronic book accessible through the World Wide Web; click to view

筆 0 讀者評論

多媒體

多媒體檔案
http://site.ebrary.com/lib/dayeh/Doc?id=10309991

評論

Export

取書館別