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Marketing and finance :creating shar...

McDonald, Malcolm.

Marketing and finance :creating shareholder value /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/02
書名/作者:	Marketing and finance : : creating shareholder value // Malcolm McDonald, Brian D. Smith, Keith Ward.
作者:	McDonald, Malcolm.
其他作者:	Smith, Brian D.
出版者:	Hoboken : : Wiley,, 2013.
面頁冊數:	xxiii, 253 p. : : ill. ;; 25 cm.
附註:	Revision of the author's Marketing due diligence.
標題:	Corporations - Valuation.
標題:	Corporations - Investor relations.
標題:	Stocks - Marketing.
標題:	Stocks - Prices.
標題:	Economic value added.
標題:	Risk assessment.
ISBN:	9781119953388 (pbk.) :
ISBN:	1119953383 (pbk.)
ISBN:	9781118748893 (ebk.)
ISBN:	1118748891 (ebk.)
ISBN:	9781118748763 (ebk.)
ISBN:	111874876X (ebk.)
ISBN:	9781118748664 (ebk.)
ISBN:	1118748662 (ebk.)
書目註:	Includes bibliographical references (p. [243]-244) and index.
內容註:	Foreword for second edition -- Foreword from first edition / by Sir Michael Perry, GBE -- List of figure -- List of tables -- What is marketing due diligence? -- Chapter title to be added when title of book is decided[sh1] -- A process of marketing due diligence -- The implications of implementing marketing due diligence -- The marketing due diligence diagnostic process -- Assessing market risk -- Afterword: what to do now -- References and further reading.

Marketing and finance :creating shareholder value /
McDonald, Malcolm.

Marketing and finance :creating shareholder value /Malcolm McDonald, Brian D. Smith, Keith Ward. - Updated and rev. 2nd ed. - Hoboken :Wiley,2013. - xxiii, 253 p. :ill. ;25 cm.

Revision of the author's Marketing due diligence.

Includes bibliographical references (p. [243]-244) and index.

Foreword for second edition -- Foreword from first edition / by Sir Michael Perry, GBE -- List of figure -- List of tables -- What is marketing due diligence? -- Chapter title to be added when title of book is decided[sh1] -- A process of marketing due diligence -- The implications of implementing marketing due diligence -- The marketing due diligence diagnostic process -- Assessing market risk -- Afterword: what to do now -- References and further reading.

ISBN: 9781119953388 (pbk.) :NTD 1,525

LCCN: 2013018235Subjects--Topical Terms:

367139
Corporations
--Valuation.

LC Class. No.: HG4028.V3 / M372 2013

Dewey Class. No.: 658.8/02

Marketing and finance :creating shareholder value /
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020 $a 1119953383 (pbk.)
020 $a 9781118748893 (ebk.)
020 $a 1118748891 (ebk.)
020 $a 9781118748763 (ebk.)
020 $a 111874876X (ebk.)
020 $a 9781118748664 (ebk.)
020 $a 1118748662 (ebk.)
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245 1 0 $a Marketing and finance : $b creating shareholder value / $c Malcolm McDonald, Brian D. Smith, Keith Ward.
250 $a Updated and rev. 2nd ed.
260 $a Hoboken : $b Wiley, $c 2013.
300 $a xxiii, 253 p. : $b ill. ; $c 25 cm.
500 $a Revision of the author's Marketing due diligence.
504 $a Includes bibliographical references (p. [243]-244) and index.
505 0 $a Foreword for second edition -- Foreword from first edition / by Sir Michael Perry, GBE -- List of figure -- List of tables -- What is marketing due diligence? -- Chapter title to be added when title of book is decided[sh1] -- A process of marketing due diligence -- The implications of implementing marketing due diligence -- The marketing due diligence diagnostic process -- Assessing market risk -- Afterword: what to do now -- References and further reading.
650 0 $a Corporations $x Valuation. $3 367139
650 0 $a Corporations $x Investor relations. $3 376962
650 0 $a Stocks $x Marketing. $3 564133
650 0 $a Stocks $x Prices. $3 367117
650 0 $a Economic value added. $3 564134
650 0 $a Risk assessment. $3 367504
700 1 $a Smith, Brian D. $q (Brian David), $d 1961- $3 564132
700 1 $a Ward, Keith, $d 1949- $3 444041