Corporate Communication/Public Relations.
Overview
| Works: | 19 works in 19 publications in 19 languages | |
|---|---|---|
Titles
Return of the hustle[electronic resource] :the art of marketing with music /
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(Language materials, printed)
Political media relations online as an elite phenomenon[electronic resource] /
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(Language materials, printed)
Disclosure behavior of European firms around the adoption of IFRS[electronic resource] /
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(Language materials, printed)
Under pressure[electronic resource] :coal industry rhetoric and neoliberalism /
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(Language materials, printed)
Managing TV brands with social media[electronic resource] :an empirical analysis of television series brands /
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(Language materials, printed)
Wine positioning[electronic resource] :a handbook with 30 case studies of wine brands and wine regions in the world /
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(Language materials, printed)
Why games are good for business[electronic resource] :how to leverage the power of serious games, gamification and simulations /
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(Language materials, printed)
Demystifying talent management[electronic resource] :a critical approach to the realities of talent /
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(Language materials, printed)
Coach and couch[electronic resource] :the psychology of making better leaders /
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(Language materials, printed)
Navigating the talent shift[electronic resource] :how to build on-demand teams that drive innovation, control costs, and get results /
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(Electronic resources)
Professionalizing public relations[electronic resource] :history, gender and education /
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Cosmopolitan managers[electronic resource] :executive development that works /
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Measuring country image[electronic resource] :theory, method, and effects /
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Communication in the organizational environment[electronic resource] :functions, determinants and areas of influence /
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Brand hate[electronic resource] :navigating consumer negativity in the digital world /
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Speaking as women leaders[electronic resource] :meetings in Middle Eastern and Western contexts /
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(Electronic resources)
The language of museum communication[electronic resource] :a diachronic perspective /
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(Electronic resources)
Subjects