大葉大學圖書館 |

Professionalizing public relations[electronic resource] :history, gender and education /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	659.20994
書名/作者:	Professionalizing public relations : history, gender and education // by Kate Fitch.
作者:	Fitch, Kate.
出版者:	London : : Palgrave Macmillan UK :, 2016.
面頁冊數:	xix, 154 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
標題:	Public relations - History - 20th century. - Australia
標題:	Public relations - Study and teaching - 20th century. - Australia
標題:	Business and Management.
標題:	Corporate Communication/Public Relations.
標題:	Sociology of Work.
ISBN:	9781137573094
ISBN:	9781137573087
內容註:	Introduction -- Chapter 1: The professionalisation of public relations in Australia -- Chapter 2: Education and the professional project -- Chapter 3: Women, feminisation and professionalisation -- Chapter 4: A critical history of public relations -- Conclusion.
摘要、提要註:	This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relations education, and the significance of globalization in Australia in the second half of the twentieth century. Drawing on archival and interview research, it reveals how the industry's professionalization led to the development of an occupational identity along national and gendered lines. It also challenges common misconceptions around the origins of public relations and women's early contributions and careers. Adopting a critical approach, Professionalizing public relations avoids corporatist perspectives on the historical development of public relations by focusing on the processes of professionalization and their significance for gender and education, and by situating this study in a broader global context. The findings reveal dynamic and contested conceptualizations of public relations knowledge and expertise, and the significance of historical processes for contemporary understandings of the industry. Kate Fitch is a senior lecturer and Academic Chair at Murdoch University, Australia. Her research interests include gender and public relations, promotional and popular culture, and public relations history. Prior to joining Murdoch University in 2001, Kate worked in public relations and management in arts, community and government sectors.
電子資源:	http://dx.doi.org/10.1057/978-1-137-57309-4

Professionalizing public relations[electronic resource] :history, gender and education /
Fitch, Kate.

Professionalizing public relationshistory, gender and education /[electronic resource] :by Kate Fitch. - London :Palgrave Macmillan UK :2016. - xix, 154 p. :ill., digital ;24 cm.

Introduction -- Chapter 1: The professionalisation of public relations in Australia -- Chapter 2: Education and the professional project -- Chapter 3: Women, feminisation and professionalisation -- Chapter 4: A critical history of public relations -- Conclusion.

This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relations education, and the significance of globalization in Australia in the second half of the twentieth century. Drawing on archival and interview research, it reveals how the industry's professionalization led to the development of an occupational identity along national and gendered lines. It also challenges common misconceptions around the origins of public relations and women's early contributions and careers. Adopting a critical approach, Professionalizing public relations avoids corporatist perspectives on the historical development of public relations by focusing on the processes of professionalization and their significance for gender and education, and by situating this study in a broader global context. The findings reveal dynamic and contested conceptualizations of public relations knowledge and expertise, and the significance of historical processes for contemporary understandings of the industry. Kate Fitch is a senior lecturer and Academic Chair at Murdoch University, Australia. Her research interests include gender and public relations, promotional and popular culture, and public relations history. Prior to joining Murdoch University in 2001, Kate worked in public relations and management in arts, community and government sectors.

ISBN: 9781137573094

Standard No.: 10.1057/978-1-137-57309-4doiSubjects--Topical Terms:

666159
Public relations
--History--Australia--20th century.

LC Class. No.: HD59.6.A8 / F58 2016

Dewey Class. No.: 659.20994

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