Market Research.
Overview
| Works: | 30 works in 30 publications in 30 languages | |
|---|---|---|
Titles
Quantitative marketing and marketing management[electronic resource] :marketing models and methods in theory and practice /
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Competitive differentiation within the shipbuilding industry[electronic resource] :the importance of competence in the field of services /
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Digital wine[electronic resource] :how QR codes facilitate new markets for small wine industries /
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Customer knowledge management[electronic resource] :leveraging soft skills to improve customer focus /
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Alternative investments in wealth management[electronic resource] :a comprehensive study of the Central and East European market /
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Real estate investing[electronic resource] :market analysis, valuation techniques, and risk management /
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Practical manual of quality function deployment[electronic resource] /
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Business relationship management and marketing[electronic resource] :mastering business markets /
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Customer co-design[electronic resource] :a study in the mass customization industry /
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Growing brands through sponsorship[electronic resource] :an empirical investigation of brand image transfer in a sponsorship alliance /
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Advances in Advertising Research.[electronic resource] :Extending the boundaries of advertising /(Vol. V)
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Staying the consumption course[electronic resource] :exploring the individual lock-in process in service relationships /
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Determinants of private label attitude[electronic resource] :predicting consumers' brand preferences using psychographics /
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Multi-level decision making[electronic resource] :models, methods and applications /
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Management of the fuzzy front end of innovation[electronic resource] /
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Product variety in automotive industry[electronic resource] :understanding niche markets in America /
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Mixed method research design[electronic resource] :an application in consumer-brand relationships (CBR) /
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Collaboration in the Australian and Chinese mobile telecommunication markets[electronic resource] /
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Nature-based tourism in Mallorca's natural areas[electronic resource] :the benefits of tourism for natural areas /
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When luxury meets art[electronic resource] :forms of collaboration between luxury brands and the arts /
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The social web in the hotel industry[electronic resource] :the impact of the social web on the information process of German hotel guests /
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Online channel integration[electronic resource] :value creation and customer reactions in online and physical stores /
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Survivable restructuring of vegetable distribution and wholesale markets in Western China[electronic resource] /
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Use of market data in the recruitment of high potentials[electronic resource] :segmentation and targeting in human resources in the pharmaceutical industry /
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The principles of alternative investments management[electronic resource] :a study of the global market /
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Market entry into the USA[electronic resource] :why European companies fail and how to succeed /
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Subjects