Advertising - Brand name products.

Advertising and promotioncommunicating brands by: (Language materials, printed)

Measuring the effectiveness of image and linkage advertising[electronic resource] :the nitty-gritty of maxi-marketing / by: (Language materials, printed)

Branded entertainment[electronic resource] :product placement and brand strategy in the entertainment business / by: (Language materials, printed)

Branding and advertising / by: (Language materials, printed)

Advertising and promotion :an integrated marketing communications approach / by: (Language materials, printed)

Building brand identity in the age of social media[electronic resource] :emerging research and opportunities / by: (Electronic resources)

Advertising.

Advertising

Sales promotion.

Corporate image.

Advertising

Brand choice.

Product placement in mass media.

Advertising

Product management.

Consumer behavior

Advertising

Branding (Marketing)

Product management.

Advertising.

Advertising

Sales promotion.

Internet marketing.

Advertising

Brand name products.

Social media.

Branding (Marketing)