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Advertising and promotion :an integr...
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Hackley, Christopher E.
Advertising and promotion :an integrated marketing communications approach /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
杜威分類號:
659.1
書名/作者:
Advertising and promotion : : an integrated marketing communications approach // Chris Hackley.
作者:
Hackley, Christopher E.
出版者:
Los Angeles : : Sage Publications,, 2010.
面頁冊數:
xii, 333 p., [8] p. of plates : : ill. (some col.) ;; 24 cm.
標題:
Advertising.
標題:
Advertising - Social aspects.
標題:
Sales promotion.
標題:
Advertising - Brand name products.
ISBN:
9781849201452 (hbk.) :
ISBN:
1849201455 (hbk.)
ISBN:
9781849201469 (pbk.)
ISBN:
1849201463 (pbk.)
書目註:
Includes bibliographical references (p. [311]-322) and index.
Advertising and promotion :an integrated marketing communications approach /
Hackley, Christopher E.
Advertising and promotion :
an integrated marketing communications approach /Chris Hackley. - 2nd ed. - Los Angeles :Sage Publications,2010. - xii, 333 p., [8] p. of plates :ill. (some col.) ;24 cm.
Includes bibliographical references (p. [311]-322) and index.
ISBN: 9781849201452 (hbk.) :NTD 4,418
LCCN: 2009932899Subjects--Topical Terms:
177147
Advertising.
LC Class. No.: HF5823 / .H185 2010
Dewey Class. No.: 659.1
Advertising and promotion :an integrated marketing communications approach /
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