Corporate sponsorship.

Sponsor- and country-related predictors of sponsorship effectiveness[electronic resource] :sponsorship in a national and international environment / …で: (言語・文字資料 (印刷物))

Growing brands through sponsorship[electronic resource] :an empirical investigation of brand image transfer in a sponsorship alliance / …で: (言語・文字資料 (印刷物))

Ambush marketing in sports[electronic resource] :theory and practice / …で: (言語・文字資料 (印刷物))

The sponsorship handbook[electronic resource] :essential tools, tips and techniques for sponsors and sponsorship seekers / …で: (コンピュータ・メディア)

Marketing.

International Economics.

Corporate sponsorship.

Economics/Management Science.

Management/Business for Professionals.

Marketing.

Corporate sponsorship.

Advertising.

Market Research.

Branding (Marketing)

Economics/Management Science.

Management/Business for Professionals.

Corporate sponsorship.

Sports

Corporate sponsorship.