Corporate sponsorship.
Overview
| Works: | 4 works in 3 publications in 3 languages | |
|---|---|---|
Titles
Sponsor- and country-related predictors of sponsorship effectiveness[electronic resource] :sponsorship in a national and international environment /
by:
(Language materials, printed)
Growing brands through sponsorship[electronic resource] :an empirical investigation of brand image transfer in a sponsorship alliance /
by:
(Language materials, printed)
Ambush marketing in sports[electronic resource] :theory and practice /
by:
(Language materials, printed)
Subjects