Brand name products
Overview
| Works: | 8 works in 4 publications in 4 languages | |
|---|---|---|
Titles
Design brand identity : a complete guide to creating, building, and maintaining strong brands
by:
(Language materials, printed)
Powerlines : words that sell brands, grip fans, and sometimes change history
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(Language materials, printed)
Brand champions[electronic resource] :how superheroes bring brands to life /
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(Language materials, printed)
Globalization, culture and branding :how to leverage cultural equity for building iconic brands in the era of globalization /
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(Language materials, printed)
National brands and private labels in retailing[electronic resource] :First International Symposium NB&PL, Barcelona, June 2014 /
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(Language materials, printed)
Cases on branding strategies and product development :successes and pitfalls /
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(Language materials, printed)
Subjects