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The brand glossary[electronic resour...

Swystun, Jeff.

The brand glossary[electronic resource] /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8'27'03
書名/作者:	The brand glossary/ edited by Jeff Swystun.
其他作者:	Swystun, Jeff.
出版者:	Basingstoke : : Palgrave Macmillan,, 2007.
面頁冊數:	1 online resource (vi, 133 p. : : ill.)
附註:	Title from e-book title screen (viewed Oct. 15, 2007).
標題:	Brand name products
標題:	Brand name products - Terminology.
標題:	BUSINESS & ECONOMICS - Advertising & Promotion.
ISBN:	0230626408 (electronic bk.)
ISBN:	9780230626409
ISBN:	0230626408
書目註:	Includes bibliographical references (p. 133).
內容註:	Contains an A-Z guide to brand terms, processes and best practices.
摘要、提要註:	Interbrand has produced this detailed and comprehensive guide to brand name products, processes and best practices, with up to date examples and an A-Z guide to brand terms.
電子資源:	An electronic book accessible through the World Wide Web; click for information

The brand glossary[electronic resource] /
The brand glossary[electronic resource] /edited by Jeff Swystun. - Basingstoke :Palgrave Macmillan,2007. - 1 online resource (vi, 133 p. :ill.)

Title from e-book title screen (viewed Oct. 15, 2007).

Includes bibliographical references (p. 133).

Contains an A-Z guide to brand terms, processes and best practices.

Interbrand has produced this detailed and comprehensive guide to brand name products, processes and best practices, with up to date examples and an A-Z guide to brand terms.

ISBN: 0230626408 (electronic bk.)

Standard No.: 10.1057/9780230626409doi

Source: 082472MIL

LCCN: 2009659179Subjects--Topical Terms:

226387
Brand name products
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HD69.B7

Dewey Class. No.: 658.8'27'03

The brand glossary[electronic resource] /
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500 $a Title from e-book title screen (viewed Oct. 15, 2007).
504 $a Includes bibliographical references (p. 133).
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520 $a Interbrand has produced this detailed and comprehensive guide to brand name products, processes and best practices, with up to date examples and an A-Z guide to brand terms.
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