Relationship marketing
Overview
Works: | 8 works in 7 publications in 7 languages |
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Titles
Customer relationship management: integrating marketing strategy and information technology
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(Language materials, printed)
The relational enterprise : moving beyond CRM to maximize all your business relationship
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(Language materials, printed)
Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference[electronic resource] /
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(Language materials, printed)
Creating a sustainable brand :a guide to growing thesustainability top line /
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(Electronic resources)
Subjects