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Customer relationship management: in...

Gilbert, Faye W.

Customer relationship management: integrating marketing strategy and information technology

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
書名/作者:	Customer relationship management: integrating marketing strategy and information technology/ Zikmund, William G;Mcleod, Ramond, Jr.;Gilbert, Faye W.
作者:	Zikmund, William G
其他作者:	Mcleod, Ramond, Jr.
出版者:	Denvers,MA : Wiley, 2003
面頁冊數:	179頁; 24x19公分
標題:	Relationship marketing
標題:	Customer relations - Managemen
ISBN:	0471271373(平裝)

Customer relationship management: integrating marketing strategy and information technology
Zikmund, William G

Customer relationship management: integrating marketing strategy and information technologyZikmund, William G;Mcleod, Ramond, Jr.;Gilbert, Faye W. - 1st ed - Denvers,MAWiley2003 - 179頁24x19公分

ISBN: 0471271373(平裝)Subjects--Topical Terms:

197595
Relationship marketing

Customer relationship management: integrating marketing strategy and information technology
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