Marketing-Management
Overview
Works: | 61 works in 61 publications in 61 languages |
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Titles
Market-driven management:using the new marketing concept to create a customer-oriented company
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Managing customer value:creating quality and service that customerks can see
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The marketing revolution:a radical manifesto for dominating the marketplace
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Marketing management: a strategic approach with a global orientation
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The profit impact of marketing strategy project : retrospect and prospects
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The dollarization discipline : how smart companies create customer value...and profit from it
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Subjects