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The profit impact of marketing strat...

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FarrisPaul W.

The profit impact of marketing strategy project : retrospect and prospects

纪录类型:	书目-语言数据,印刷品 : Monograph/item
[NT 47271] Title/Author:	The profit impact of marketing strategy project : retrospect and prospects/ Farris,Paul W.;Moore,Michael J.
作者:	FarrisPaul W.
[NT 51406] other author:	MooreMichael J.
出版者:	Cambridge : Cambridge University Press, 2004
面页册数:	307頁; 24x16公分
标题:	Marketing-Management
标题:	Strategic planning
ISBN:	0521840538(精裝)

The profit impact of marketing strategy project : retrospect and prospects
FarrisPaul W.

The profit impact of marketing strategy project : retrospect and prospectsFarris,Paul W.;Moore,Michael J. - 1st ed - CambridgeCambridge University Press2004 - 307頁24x16公分

ISBN: 0521840538(精裝)Subjects--Topical Terms:

141634
Marketing-Management

The profit impact of marketing strategy project : retrospect and prospects
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650 $a Strategic planning $3 138369
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