• The hospitality and tourism industry in ASEAN and East Asian destinations[electronic resource] :new growth, trends, and developments /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    杜威分類號: 338.4/79159
    書名/作者: The hospitality and tourism industry in ASEAN and East Asian destinations : new growth, trends, and developments // edited by Jinlin Zhao, Lianping Ren, Xianping Li.
    其他作者: Zhao, Jinlin.
    出版者: Palm Bay, FL : : Apple Academic Press ;, 2022.
    面頁冊數: 1 online resource : : ill.
    標題: Tourism - Southeast Asia.
    標題: Tourism - East Asia.
    ISBN: 9781003082200
    ISBN: 9781000164619
    ISBN: 9781000164718
    ISBN: 9781000164664
    書目註: Includes bibliographical references and index.
    摘要、提要註: "This new volume addresses the growing interest to understand tourism and hospitality in Southeast and South Asia, two regions that have seen tremendous growth in international tourists in recent years. It explores the current development of hospitality and tourism industry in the regions of Hong Kong, Macao and Taiwan as well as other key countries in Southeast and South Asia. The Hospitality and Tourism Industry in ASEAN and East Asian Destinations: New Growth, Trends, and Developments provides updated findings and case studies that highlight opportunities and issues of tourism and hospitality development in ASEAN. Chapters cover such diverse topics as online marketing strategies, sustainable hospitality development, diversification efforts of the tourism industry Innovations in independent hotels, wildlife tourism in urban destinations, the Vietnamese national park system, consumers' positive and negative images of certain destinations. While academicians will benefit from the updated research findings summarized by the respected scholars, hospitality professionals will also find the book a valuable source of information as the chapters delve into the most recent topical and industry focused issues."--
    電子資源: https://www.taylorfrancis.com/books/9781003082200
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