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Seeing spots[electronic resource] :a functional analysis of presidential television advertisements, 1952-1996 /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	324.7/3/097309045
書名/作者:	Seeing spots : a functional analysis of presidential television advertisements, 1952-1996 // William L. Benoit.
作者:	Benoit, William L.
出版者:	Westport, Conn. : : Praeger,, 1999.
面頁冊數:	xii, 238 p. : : ill. ;; 24 cm.
標題:	Presidents - Election. - United States
標題:	Advertising, Political - United States.
標題:	Television in politics - United States.
ISBN:	0313003254 (e-Book)
ISBN:	9780313003257 (e-Book)
ISBN:	0275966453 (alk. paper)
ISBN:	9780275966454 (alk. paper)
書目註:	Includes bibliographical references.
電子資源:	An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.

Seeing spots[electronic resource] :a functional analysis of presidential television advertisements, 1952-1996 /
Benoit, William L.

Seeing spotsa functional analysis of presidential television advertisements, 1952-1996 /[electronic resource] :William L. Benoit. - Westport, Conn. :Praeger,1999. - xii, 238 p. :ill. ;24 cm. - Praeger series in political communication,1062-5623. - Praeger series in political communication..

Includes bibliographical references.

ISBN: 0313003254 (e-Book)

LCCN: 98056624 Subjects--Topical Terms:

409275
Presidents
--Election.--United States

LC Class. No.: JK524 / .B46 1999

Dewey Class. No.: 324.7/3/097309045

Seeing spots[electronic resource] :a functional analysis of presidential television advertisements, 1952-1996 /
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008 230706s1999 ctua sb 000 0 eng
010 $a 98056624
020 $a 0313003254 (e-Book)
020 $a 9780313003257 (e-Book)
020 $a 0275966453 (alk. paper)
020 $a 9780275966454 (alk. paper)
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040 $a DLC $c DLC $d DLC
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050 0 $a JK524 $b .B46 1999
082 0 0 $a 324.7/3/097309045 $2 21
100 1 $a Benoit, William L. $3 366955
245 1 0 $a Seeing spots $h [electronic resource] : $b a functional analysis of presidential television advertisements, 1952-1996 / $c William L. Benoit.
260 $a Westport, Conn. : $b Praeger, $c 1999.
300 $a xii, 238 p. : $b ill. ; $c 24 cm.
490 1 $a Praeger series in political communication, $x 1062-5623
504 $a Includes bibliographical references.
650 0 $a Presidents $z United States $x Election. $3 409275
650 0 $a Advertising, Political $z United States. $3 455845
650 0 $a Television in politics $z United States. $3 455851
776 0 $c Original $z 0275966453
830 0 $a Praeger series in political communication. $3 480400
856 4 0 $3 Bibliographic record display $u http://ebooks.abc-clio.com/?isbn=9780313003257 $z An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.

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